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About the role
Key responsibilities & impact- Develop demand generation strategy and identify high-impact campaigns and channels
- Drive new business into the pipeline with accountability for pipeline and revenue outcomes
- Build and run multi-channel campaigns across email, content, social, and digital advertising
- Measure campaign performance against pipeline goals and iterate based on data
- Own paid advertising strategy and execution, including PPC/SEM, paid social, and display
- Manage advertising budget allocation, bidding, targeting, and creative testing
- Partner with BDR on campaign strategy, targeting, and timing
- Lead demand generation content, email, and social messaging strategy and creation
- Develop and refine ABM strategy for key accounts with Sales
- Collaborate on messaging, positioning, product news, and customer value propositions
- Own event strategy and align event selection with company and revenue goals
- Use AI tools and marketing automation platforms to optimize personalization, lead scoring, and campaign performance
- Analyze pipeline and revenue data to guide campaign decisions and channel mix
- Own reporting and communicate metrics to the broader team
- Partner with Marketing Operations to build dashboards and align on goals
- Identify opportunities, move quickly, and support teammates across the marketing function
Requirements
What you’ll need- 4-5+ years of B2B EdTech demand generation or growth marketing experience
- Hands-on expertise building and running multi-channel campaigns across email, content, social, and digital advertising
- Proven track record of generating measurable pipeline and revenue impact through demand generation campaigns
- Strong analytical skills and ability to use pipeline and revenue data to guide decisions
- Experience with ABM strategy and key account targeting and messaging
- Hands-on campaign creation, messaging, social content, and digital advertising experience
- Experience with marketing automation platforms and CRMs such as HubSpot, Marketo, Salesforce, or similar
- Ability to evaluate and implement AI tools to improve campaign effectiveness
- Ability to partner effectively with BDR, Sales, Product, Design, and marketing teams
- EdTech or higher education experience preferred
Benefits
Comp & perks- Healthcare, dental, and vision coverage
- Spring Health mental health support
- XP Health vision benefits
- Carrot Fertility family planning support
- One Medical primary care
- Health Savings Account (HSA)
- Flexible Spending Account (FSA)
- Safe Harbor 401(k) plan from day one
- 4% employer match on total compensation
- Unlimited Paid Time Off
- Remote-first work arrangement
- Equity grants for all employees
- Equity grants reviewed and adjusted with promotions
- Up to 6 weeks of Paid Bonding Leave at 100% of base pay for all parents
- Additional 6 weeks of Paid Medical Recovery Leave at 100% of base pay for birthing parents