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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in event strategy ownership, including lead generation, pipeline goals, and comprehensive event execution. Proficient in leveraging AI tools for optimizing workflows and analyzing event performance to drive marketing outcomes.
Highest-signal resume keywords
Event PlanningLead GenerationCampaign PlanningMarketing AnalyticsProject Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Event StrategyLead TrackingPipeline GoalsCampaign ExecutionBudget ManagementLogistics CoordinationDemand GenerationAI Tools ImplementationPerformance AnalysisCross-Functional Collaboration
Soft Skills
Detail-OrientedOrganizational SkillsInitiativeCollaborationCommunication Skills
Tools & Technologies
AI ToolsMarketing Automation
Industry Keywords
TradeshowsUser ConferencesExecutive EventsRegional MeetingsIntegrated Marketing Campaigns
About the role
Key responsibilities & impact- Own event strategy end-to-end, including lead and pipeline goals, audience strategy, pre-event promotion, and post-event follow-up
- Plan and execute tradeshows, user conferences, high-touch executive events, and regional meetings
- Coordinate integrated pre- and post-event marketing campaigns, invitations, targeted outreach, follow-up, and lead handoff to Sales
- Partner with Marketing, Sales, BDR, and Product teams on broader initiatives
- Manage event logistics, venues, vendors, budgets, timelines, staffing, and on-site execution
- Leverage AI tools and automation to optimize event workflows, lead tracking, and campaign effectiveness
- Track and report event performance against pipeline and revenue goals
- Analyze results and continuously refine event strategy
- Travel approximately 20–30% to represent Coursedog, build prospect and customer relationships, and execute events
- Take initiative across the marketing function and drive outcomes
Requirements
What you’ll need- 5+ years of marketing experience with hands-on event planning and execution across tradeshows, user conferences, high-touch executive events, and regional meetings
- Ability to connect event planning directly to lead generation and pipeline goals
- Experience with campaign planning, demand generation, marketing analytics, and cross-functional collaboration
- Experience using AI tools and evaluating and implementing AI solutions relevant to marketing and event operations
- Highly detail-oriented and organized, with flawless execution under pressure
- Ability to manage multiple concurrent events
- Strong project management and cross-functional communication skills
- Ability to partner effectively with Sales, Product, and other teams
- Collaborative and open to feedback
- Initiative and ability to thrive in a high-velocity environment
- Willingness and ability to travel 20–30% of the time
Benefits
Comp & perks- Medical, dental, and vision coverage
- Spring Health mental health support
- XP Health vision benefits
- Carrot Fertility family planning support
- One Medical primary care
- Health Savings Accounts (HSA)
- Flexible Spending Accounts (FSA)
- Safe Harbor 401(k) plan from day one of employment
- 4% employer match on total compensation
- Unlimited Paid Time Off
- Remote-first work arrangement
- Equity grants for all employees
- Equity grants reviewed and adjusted with promotions
- Up to 6 weeks of Paid Bonding Leave at 100% of base pay for all parents
- Additional 6 weeks of Paid Medical Recovery Leave at 100% of base pay for birthing parents
- Wellness and support programs
