Senior Manager, Product Marketing – EdTech

Coursedog

. Own and evolve product marketing strategy, positioning, messaging architecture, and go-to-market plans across platform modules and buyer segments .

Posted 10/15/2026full-timeRemote • United StatesSenior💰 $125,000 - $130,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in B2B SaaS product marketing, including market research, competitive analysis, and sales enablement strategies. Proven ability to craft effective messaging and positioning while leading cross-functional initiatives and driving customer advocacy programs.

Highest-signal resume keywords

B2B SaaS Product Marketing ExperienceMarket Research ExpertiseSales Enablement StrategyPositioning And Messaging DevelopmentLeadership In Cross-Functional Initiatives

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Market ResearchCompetitive AnalysisBuyer Persona DevelopmentSegmentation MethodologiesSaaS Pricing StrategySales EnablementKPI DevelopmentGo-To-Market StrategyContent DevelopmentCustomer Advocacy Programs

Soft Skills

Excellent CommunicationStorytelling SkillsStrategic ThinkingEmpathyCuriosity

Tools & Technologies

AI ToolsEmerging Technologies

Industry Keywords

Higher Education MarketB2B Enterprise SoftwareCustomer SuccessProduct LeadershipCompetitive Win/Loss Analysis

About the role

Key responsibilities & impact

Own and evolve product marketing strategy, positioning, messaging architecture, and go-to-market plans across platform modules and buyer segments
Oversee market and competitive research for segmentation, persona development, pricing strategy, and product roadmap alignment
Drive alignment across Product, Sales, Customer Success, and Marketing leadership
Escalate and resolve conflicts to accelerate execution
Establish and oversee KPIs including pipeline influence, win rates, competitive win/loss analysis, and customer satisfaction metrics
Develop customer advocacy programs including advisory boards, case studies, testimonials, and customer reference networks
Lead customer- and prospect-facing assets such as positioning documents, competitive battlecards, sales enablement materials, website content, videos, and thought leadership
Own sales enablement strategy and execution
Represent Coursedog at industry events, conferences, analyst briefings, and speaking engagements
Build relationships with industry analysts, press, and key opinion leaders
Travel onsite for conferences and events approximately 20% of the year
Leverage AI and emerging technologies to improve product marketing efficiency and effectiveness

Requirements

What you’ll need

3-5 years of B2B SaaS product marketing experience
At least 2+ years in a leadership or strategic role
Deep expertise in market research, competitive analysis, buyer persona development, and segmentation methodologies
Ability to craft positioning and messaging across multiple audiences and personas
Strategic thinking and execution excellence
Experience driving sales enablement and measuring pipeline and revenue outcomes
Ability to lead cross-functional initiatives and influence senior leadership across Product, Engineering, Sales, and Customer Success
Excellent communication and storytelling skills
Comfortable presenting to executives, customers, and external audiences at conferences
Experience with SaaS pricing strategy, packaging, or go-to-market launches
Knowledge of or passion for the higher education market or complex B2B enterprise software environments
Empathetic, curious mindset with strong business acumen and ownership mentality
Experience using AI tools and technologies in marketing strategy, content development, and cross-functional collaboration

Benefits

Comp & perks

Healthcare, dental, and vision coverage
Employee medical, dental, and vision premiums covered at 65% to 99% for employee-only coverage and 45% to 75% for employee-plus-dependents coverage
Spring Health mental health support
XP Health vision benefits
Carrot Fertility family planning support
One Medical primary care
Health Savings Accounts (HSA)
Flexible Spending Accounts (FSA)
Safe Harbor 401(k) plan from day one of employment
4% employer match on total compensation, subject to federal limits
Unlimited paid time off
Remote-first work arrangement
Equity grants aligned to role and tenure
Equity grants reviewed and adjusted with promotions
Up to 12 weeks of fully paid parental leave
Performance-based variable compensation component, with total OTE of $135,000–$150,000 when objectives are achieved