CRM Operations Manager

CourtAvenue

. Manage day-to-day execution of CRM campaigns and journeys, including campaign setup, audience selection, content association and deployment scheduling .

Posted 10/8/2026full-timeSan Diego • California • United StatesMid-LevelSenior💰 $95,000 - $120,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing CRM campaigns and marketing operations, with a strong focus on multichannel execution, campaign QA, and stakeholder communication. Proficient in utilizing Salesforce Marketing Cloud and project management tools to optimize campaign performance and operational efficiency.

Highest-signal resume keywords

CRM Campaign ManagementSalesforce Marketing CloudMultichannel B2C ProgramsCampaign QA and TestingProject Management Tools

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign SetupAudience SelectionContent AssociationDeployment SchedulingLogic TestingAudience TargetingSQLAMPscriptData ExtensionsDirect Mail Production

Soft Skills

Strong OrganizationAttention to DetailClear Communication

Tools & Technologies

Salesforce Marketing CloudAdobe Journey OptimizerBrazeMarketoJiraAsanaTeamwork

Certifications & Qualifications

Salesforce Marketing Cloud CertificationEmail SpecialistAdministratorConsultant

Industry Keywords

Marketing OperationsB2C ProgramsAgency DeliveryAutomotive CRMOEM CRM

Tech Stack

Tools & technologies

CloudSQL

About the role

Key responsibilities & impact

Manage day-to-day execution of CRM campaigns and journeys, including campaign setup, audience selection, content association and deployment scheduling
Own the send calendar across email, SMS and direct mail, covering recurring programs, triggered journeys and one-time campaigns
Manage client review, approval and routing processes
Run program intake, including campaign briefs, capacity planning and prioritization
Coordinate QA and testing for every deployment, including logic, audience targeting, content rendering, links and compliance
Manage contact and list operations, suppression and deployment readiness checklists
Coordinate direct mail production and deployment with print production and mail vendors
Manage recurring incentive and offer updates and work with platform and data teams to automate them
Coordinate with deliverability and platform teams on send volumes, sender health and deployment issues
Support transition of live campaigns from incumbent agencies or platforms
Maintain campaign trackers, operational dashboards and deployment logs
Document SOPs and execution playbooks
Identify and escalate operational risks, blockers and capacity constraints

Requirements

What you’ll need

5+ years of experience in marketing operations, CRM campaign management or marketing automation execution
Hands-on experience with Salesforce Marketing Cloud or a comparable enterprise platform such as Adobe Journey Optimizer, Braze, Marketo or Eloqua
Experience running high-volume, multichannel B2C programs across email, SMS and direct mail
Experience managing campaign QA, testing protocols and deployment checklists
Experience managing multi-step review and approval workflows with brand, legal or compliance stakeholders
Proficiency with project management tools such as Teamwork, Jira, Asana or similar
Strong organization and attention to detail, with the ability to manage many concurrent sends
Clear communication across technical, creative and client teams
Salesforce Marketing Cloud certification, such as Email Specialist, Administrator or Consultant (preferred)
Working knowledge of SQL, AMPscript and data extensions (preferred)
Experience with direct mail production and mail vendors (preferred)
Experience supporting agency or platform transitions (preferred)
Automotive, OEM or dealer-network CRM experience (preferred)
Background in agency or consulting delivery (preferred)
Must verify identity and eligibility to work in the United States and complete Form I-9 upon hire

Benefits

Comp & perks

Equal Opportunity Employer
E-Verify participation and employment eligibility verification upon hire
Occasional travel or on-site presence may be required