CRM Program Manager

CourtAvenue

. Lead day-to-day management of CRM, email, and direct mail projects from briefing through deployment and post-campaign reporting .

Posted 9/23/2026full-timeLos Angeles • California • United StatesMid-LevelSenior💰 $100,000 - $120,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing CRM, email, and direct mail projects, ensuring compliance with brand standards and regulatory guidelines while optimizing campaign performance through analytics. Proven ability to lead cross-functional teams, manage budgets, and maintain proactive communication with stakeholders to achieve project objectives.

Highest-signal resume keywords

Project Management ExperienceCRM Platform ProficiencyCross-Channel Campaign ManagementBudget ManagementCollaborative Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Project ManagementCampaign SetupData TargetingList ManagementPerformance MeasurementProcess ImprovementQuality AssuranceSegmentation LogicDirect Mail ProductionAnalytics

Soft Skills

Exceptional CommunicationOrganizationProblem-SolvingAttention to DetailStakeholder Relationship Management

Tools & Technologies

Salesforce Marketing CloudAdobe CampaignCRM Tools

Industry Keywords

Direct MarketingAutomotive EnvironmentCompliancePrivacy RequirementsCross-Functional Collaboration

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Lead day-to-day management of CRM, email, and direct mail projects from briefing through deployment and post-campaign reporting
Translate marketing strategies into actionable project plans, timelines, and deliverables across creative, data, and production teams
Oversee campaign setup, QA, approvals, and deployment processes
Manage creative development, data targeting, list management, personalization, and production workstreams
Partner with strategy, data, CRM operations, development teams, and external vendors
Maintain proactive communication with client stakeholders regarding progress, risks, and dependencies
Track budgets, timelines, and resourcing while resolving delivery issues
Ensure compliance with OEM brand standards, privacy requirements, and regulatory guidelines
Support performance measurement and continuous optimization with analytics and strategy teams
Contribute to process improvements, documentation, and CRM campaign best practices
Ensure controls, quality deliverables, and milestones are met
Develop contracts and design innovative delivery teams
Evaluate and improve delivery practices and methodology
Create integrated timelines across agency and client stakeholder teams
Build internal and external stakeholder relationships to meet program outcomes and exceed client expectations
Contribute to new business and pitch initiatives
Serve as the main client interface on projects
Clarify strategic requirements, manage expectations, and communicate roadblocks and resolutions
Communicate across a wide range of internal and external positions, personalities, and roles
Take ownership of projects to ensure completion on time, within budget, and against objectives

Requirements

What you’ll need

6–8 years of project management experience in CRM, email, or direct marketing, ideally within an agency or automotive environment
Proven track record managing cross-channel campaigns from strategy through execution and reporting
Strong understanding of CRM platforms and tools, including Salesforce Marketing Cloud, Adobe Campaign, or similar
Experience coordinating with data teams on segmentation, targeting, and personalization logic
Familiarity with direct mail production workflows and timelines
Exceptional communication, organization, and problem-solving skills with attention to detail
Ability to manage multiple concurrent projects in a fast-paced, deadline-driven environment
Experience managing budgets, scopes, and vendor relationships
Collaborative leadership in complex, cross-functional environments
Ability to understand, balance, and manage the interplay between people, processes, and systems
Must verify identity and eligibility to work in the United States and complete Form I-9 upon hire

Benefits

Comp & perks

Structured-hybrid work model with remote work on Mondays and Fridays
Office environment in the middle of the week
Equal Opportunity Employer