Implementation Engineer, CRM, CDP Automation

CourtAvenue

. Build and maintain Salesforce Marketing Cloud journeys and automations using Journey Builder, Automation Studio, Contact Builder and data extensions .

Posted 10/28/2026full-timeRemote • California • United StatesMid-LevelSenior💰 $90,000 - $110,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Proficient in building and maintaining Salesforce Marketing Cloud journeys and automations, with strong skills in SQL, AMPscript, and JavaScript for audience preparation and personalization. Experienced in configuring CDP ingestion and integrations, ensuring reliable execution of marketing campaigns across multiple channels.

Highest-signal resume keywords

Salesforce Marketing Cloud ImplementationSQL and AMPscript ProficiencyJourney Builder and Automation Studio ExpertiseREST API Integration ExperienceCDP Configuration and Segmentation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

SQLAMPscriptJavaScriptJourney BuilderAutomation StudioContact BuilderREST APIsSOAP APIsData ExtensionsEmail Deliverability

Soft Skills

Troubleshooting SkillsClear DocumentationClient Stakeholder Communication

Tools & Technologies

Salesforce Marketing CloudPostmanMarketing Cloud ConnectData Integration ToolsAnalytics Tools

Certifications & Qualifications

Salesforce Marketing Cloud DeveloperMarketing Cloud ConsultantData Cloud Certifications

Industry Keywords

MarTechAutomotive CRMOEMDealer-Network CRM

Tech Stack

Tools & technologies

BigQueryCloudJavaScriptPythonSnowflakeSOAPSQL

About the role

Key responsibilities & impact

Build and maintain Salesforce Marketing Cloud journeys and automations using Journey Builder, Automation Studio, Contact Builder and data extensions
Write SQL, AMPscript and platform scripts for audience preparation, personalization, suppression and recurring campaign processes
Implement journey entry, exit, re-entry, eligibility, prioritization and frequency rules
Configure CDP ingestion, attributes, identity rules, segments and activation into Marketing Cloud and other destinations
Build and troubleshoot integrations using REST and SOAP APIs, Marketing Cloud Connect, connectors and scheduled file transfers
Validate subscriber and contact identifiers, field mappings, audience counts, consent and suppression across connected platforms
Support reliable email and SMS execution and integrations with direct mail providers
Investigate failed automations, incomplete imports, incorrect personalization, audience discrepancies and journey execution issues
Partner with analytics and tagging engineers to validate how behavioral events update customer profiles, qualify audiences and trigger communications
Work directly with client marketing, CRM and data teams to clarify requirements, explain issues and guide implementation
Document configurations, dependencies, QA results, deployment procedures and operational runbooks

Requirements

What you’ll need

4+ years of hands-on experience in marketing technology implementation, including substantial production experience with Salesforce Marketing Cloud
Demonstrated experience personally building and troubleshooting Marketing Cloud journeys, automations and audiences using Journey Builder, Automation Studio, Contact Builder and data extensions
Strong SQL and AMPscript skills for segmentation, validation and personalization
Working JavaScript skills for platform scripting, transformations or integrations
Experience configuring at least one enterprise CDP, including customer profiles, identity resolution, segmentation and activation
Experience connecting customer data sources or CDP audiences to Salesforce Marketing Cloud
Experience with REST APIs, authentication, JSON payloads and scheduled data integrations, using tools such as Postman
Understanding of analytics events, data layers and tagging, including their impact on downstream profiles and activation
Practical experience implementing consent, communication preferences and suppression rules
Experience working directly with client technical and business stakeholders, with clear documentation and troubleshooting skills
Salesforce Marketing Cloud Developer, Marketing Cloud Consultant or Data Cloud certifications (preferred)
Experience with SSJS, custom journey activities and API-triggered communications (preferred)
Experience with email deliverability, IP warming and sender reputation troubleshooting (preferred)
Deeper analytics implementation, tag management or server-side collection experience (preferred)
Experience with Snowflake, BigQuery or Python (preferred)
Automotive, OEM or dealer-network CRM experience (preferred)
Background in MarTech consulting or agency delivery (preferred)

Benefits

Comp & perks

Remote-first work environment
Occasional travel or on-site presence may be required