Salesforce Solution Architect

CourtAvenue

. Own the Salesforce platform strategy and roadmap across Marketing Cloud, Data 360 and related capabilities .

Posted 10/8/2026full-timeSan Diego • California • United StatesSeniorLead💰 $150,000 - $190,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive expertise in Salesforce Marketing Cloud and Data 360, focusing on architecture, integration, and automation. Proven ability to lead technical teams, manage platform strategies, and enhance CRM program performance.

Highest-signal resume keywords

Salesforce Marketing CloudSalesforce Data 360Journey BuilderEmail DeliverabilityAPI Integration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing Cloud ConnectData Model ObjectsAMPscriptSQLData StreamsSegmentationAutomation StudioContact BuilderIdentity ResolutionHigh-Volume CRM Management

Soft Skills

Strong Documentation SkillsCommunication Skills

Tools & Technologies

Adobe Experience CloudBrazeTealium

Certifications & Qualifications

Marketing Cloud ConsultantMarketing Cloud DeveloperData Cloud ConsultantArchitect Credentials

Industry Keywords

MarTech ConsultingAutomotive CRMDealer-Network CRM

Tech Stack

Tools & technologies

CloudSQL

About the role

Key responsibilities & impact

Own the Salesforce platform strategy and roadmap across Marketing Cloud, Data 360 and related capabilities
Define architecture and configuration standards for business units, data extensions, automations, integrations and environment governance
Assess the current-state platform during transition and identify risks and improvement opportunities
Oversee journey design and build, including entry, exit, suppression and prioritization logic
Design integrations between the customer data foundation, Data 360, Marketing Cloud and downstream email, SMS and direct-mail channels
Monitor and manage platform consumption, including Data 360 credits, using cost-aware refresh and activation patterns
Oversee email deliverability, domain and IP reputation, inbox placement and coordination with other senders
Design automation for recurring program processes such as incentive and offer updates
Establish QA, deployment standards and runbooks with the delivery team
Evaluate and recommend platform capabilities, features and licensing, and lead the technical relationship with the platform vendor
Partner with the Customer Data Architect, CRM strategy and operations teams on data models, identity, audience inputs, requirements and send readiness
Guide and mentor solutions engineers and journey builders

Requirements

What you’ll need

8+ years in marketing technology architecture or CRM platform engineering, including at least 5 years hands-on with Salesforce Marketing Cloud
Hands-on experience with Salesforce Data 360 (Data Cloud), including data streams, data model objects, identity resolution, segmentation and activation
Deep knowledge of Marketing Cloud, including Journey Builder, Automation Studio, Contact Builder, data extensions, AMPscript and SQL
Experience designing integrations using APIs, Marketing Cloud Connect and data pipelines
Experience with email deliverability, IP warming and sender reputation management
Track record of taking over, stabilizing and improving a live, high-volume CRM program
Strong documentation and communication skills with both technical and business stakeholders
Southern California preferred, in the San Diego or Los Angeles area
Salesforce certifications such as Marketing Cloud Consultant, Marketing Cloud Developer, Data Cloud Consultant or Architect credentials preferred
Experience with Marketing Cloud Personalization, Einstein features or Agentforce preferred
Experience with Adobe Experience Cloud, Braze or Tealium preferred
Automotive or dealer-network CRM experience preferred
Background in MarTech consulting or agency delivery preferred
Experience leading or mentoring technical teams preferred
Must verify identity and eligibility to work in the United States and complete Form I-9 upon hire

Benefits

Comp & perks

Equal Opportunity Employer
Occasional travel or on-site presence may be required
In-person collaboration with client and partner teams supported in Southern California