Director, Web Marketing – Experience

Covenant House International

. Translate stakeholder requests into high-performing web experiences aligned with strategic KPIs .

Posted 11/12/2026full-timeRemote • United StatesLead💰 $83,640 - $95,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in web marketing and management, with a strong focus on delivering high-performing web experiences and executing effective web strategies. Proficient in project management, stakeholder coordination, and data analysis to optimize campaign performance and user engagement.

Highest-signal resume keywords

Web Marketing ExperienceProject Management SkillsGA4 ProficiencyCMS ExperienceUI/UX Understanding

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Web OperationsRequirements GatheringCampaign ManagementData AnalysisHTMLCSSJavaScriptWeb Best PracticesAccessibility StandardsDashboard Building

Soft Skills

Communication SkillsCollaboration Skills

Tools & Technologies

GA4GTMHotjarFigmaAdobeDrupalWordPressWixShopifySquareSpace

Industry Keywords

Stakeholder ManagementCampaign PerformanceUser ExperienceDigital Best PracticesBrand Compliance

Tech Stack

Tools & technologies

DrupalJavaScriptWordPress

About the role

Key responsibilities & impact

Translate stakeholder requests into high-performing web experiences aligned with strategic KPIs
Define scope and requirements and coordinate implementation with the web development team
Support Covenant House’s federation of sites with web updates, best practices, and technical troubleshooting
Conduct QA to verify campaign designs, copy, brand standards, and technical requirements
Contribute to and support the organization’s website strategy
Design, lead, and support web marketing campaigns
Define campaign objectives, audiences, user journeys, success metrics, and measurement approaches
Partner with the Digital team to align cross-channel campaigns
Write and edit campaign content for landing pages, banners, promotional components, and other web experiences
Collaborate with Brand and SEO partners on brand compliance, digital best practices, visibility, and performance
Monitor and analyze campaign performance
Aggregate findings and identify opportunities to improve results, user experience, and production standards
Prepare performance summaries and post-campaign reports
Manage incoming stakeholder requests and prioritize delivery plans
Coordinate stakeholders, content, creative assets, requirements, and development work to keep initiatives production-ready and on schedule

Requirements

What you’ll need

5+ years of experience in web marketing, website management, web operations, or closely related discipline
Strong project management and requirements gathering skills
Ability to turn ambiguous requests into clear, actionable briefs and project plans
Experience delivering high-performing web experiences in a fast-paced environment
Demonstrated experience launching web campaigns contributing to engagement, list growth, and revenue goals
Strong understanding of web best practices, UI/UX, and accessibility
Proficiency in GA4, GTM, and UTM strategies
Ability to build reports and dashboards and interpret behavioral data
Experience contributing to and executing web strategy and implementing roadmaps
CMS experience with Drupal, WordPress, Wix, Shopify, or SquareSpace preferred
Familiarity with HTML, CSS, and JavaScript is a plus
Experience with Figma, Adobe, or similar design software preferred
Experience with Hotjar preferred
Familiarity with CRM and fundraising platforms preferred
Excellent communication and collaboration skills
Ability to travel once per year to New York City in October

Benefits

Comp & perks

100% remote outside of the annual in-person traditions
Annual in-person traditions in New York City
Opportunities for staff to grow and thrive
Reasonable accommodations, including ASL interpretation or alternative interview formats