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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing marketing strategies, managing digital presence, and creating engaging content across various platforms. Proficient in SEO, analytics, and project management to drive brand growth and performance.
Highest-signal resume keywords
Digital Marketing StrategySEO Content ManagementAdobe Creative CloudWeb ManagementCopywriting
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Digital MarketingSEOCopywritingProject ManagementAnalyticsContent CreationEmail MarketingSocial Media StrategyMarket ResearchBrand Management
Soft Skills
Organizational SkillsCommunication SkillsRelationship BuildingCreative FlairAutonomy
Tools & Technologies
MagentoHootsuiteCanvaMonday.comE-CRM ApplicationsMicrosoft Office
Certifications & Qualifications
Marketing Degree
Industry Keywords
Veterinary InstrumentationBrand GuidelinesAudience GrowthCSR ProgrammeMarket Trends
Tech Stack
Tools & technologiesCloudMagento
About the role
Key responsibilities & impact- Develop ongoing marketing activities and the Veterinary Instrumentation brand across UK and international markets
- Create and communicate marketing content, tools, and resources across products, technologies, and platforms
- Own Veterinary Instrumentation’s digital presence and identity and identify audience-growth and business-performance opportunities
- Support the core strategy, specialist brand, and CSR programme
- Ensure adoption of brand guidelines across partner touchpoints
- Manage design, production, and delivery of marketing materials and platforms across digital and traditional channels
- Update SEO-focused website content, analyse traffic and performance, and produce data-driven conversion insights
- Prepare, schedule, and develop social media strategy and content
- Grow brand reach, presence, and community across social media platforms
- Monitor and report on key digital platform performance
- Lead email marketing campaigns and report on the online customer review process
- Develop photography and videography content and coordinate product and clinical shoots
- Write engaging copy for adverts, journals, publications, and webinars
- Support international operations with market-tailored advertising and marketing content
- Support product marketing strategies and campaigns
- Review market trends and help keep the brand at the forefront of its market
Requirements
What you’ll need- Ideally 5 years’ experience within a commercially orientated marketing environment and organisation
- Marketing degree or relevant qualifications to demonstrate marketing knowledge
- Ability to articulate and influence key strategic decisions and build relationships
- High standard of organisational and project management skills
- Copywriting ability and creative flair
- Ability to work to deadlines and prioritise work in a demanding environment and to budget
- Strong analytical, insight development and reporting skills
- Web management experience essential; Magento experience highly beneficial
- Experience using Adobe Creative Cloud and E-CRM applications
- Experience with Hootsuite, Canva, and monday.com
- Proficiency with Microsoft Office programs
- Excellent written and verbal communication skills
- Ability to work autonomously and as part of a team
Benefits
Comp & perks- 12-month maternity cover contract
- Flexible role from home
- Occasional travel to the Sheffield office
- Equal opportunity employment
