Covetrus

Marketing

• Develop ongoing marketing activities and the Veterinary Instrumentation brand across UK and international markets
• Create and communicate marketing content, tools, and resources across products, technologies, and platforms
• Own Veterinary Instrumentation’s digital presence and identity and identify audience-growth and business-performance opportunities
• Support the core strategy, specialist brand, and CSR programme
• Ensure adoption of brand guidelines across partner touchpoints
• Manage design, production, and delivery of marketing materials and platforms across digital and traditional channels
• Update SEO-focused website content, analyse traffic and performance, and produce data-driven conversion insights
• Prepare, schedule, and develop social media strategy and content
• Grow brand reach, presence, and community across social media platforms
• Monitor and report on key digital platform performance
• Lead email marketing campaigns and report on the online customer review process
• Develop photography and videography content and coordinate product and clinical shoots
• Write engaging copy for adverts, journals, publications, and webinars
• Support international operations with market-tailored advertising and marketing content
• Support product marketing strategies and campaigns
• Review market trends and help keep the brand at the forefront of its market

Marketing Manager

Sales

• Proactively pursue new business opportunities by identifying and contacting prospective veterinary practices through cold calls, targeted emails, social selling, and in-person visits
• Build and maintain a strong pipeline of high-potential leads using Outreach, Salesforce, ZoomInfo, and personalized engagement strategies
• Overcome objections and navigate complex stakeholder environments to secure meetings and advance prospects through the sales funnel
• Deliver value-based pitches and product demonstrations tailored to prospect pain points
• Track KPIs including outbound activity volume, lead conversion rates, pipeline velocity, and influenced revenue
• Convert prospects into high-quality pipeline opportunities for the broader Sales team
• Meet or exceed quotas for outbound activity, lead conversion rates, and opportunity creation
• Maintain accurate prospect interaction and pipeline records in Salesforce
• Travel up to 75% to meet prospects, attend veterinary industry events, and showcase VetSuite solutions
• Build relationships with decision-makers in veterinary practices through consultative selling
• Represent Covetrus at trade shows and conferences
• Collaborate with Marketing, Sales Operations, and Sales Enablement on campaigns, messaging, and go-to-market initiatives
• Participate in training and coaching sessions and share field insights
• Provide feedback to refine outreach strategies, messaging, and tools
• Share regular updates on progress, challenges, and market insights with leadership

Veterinary Sales Executive

Business Analyst

• Analyse finance processes and identify improvement opportunities
• Document current-state finance processes across Accounts Payable, Accounts Receivable, General Ledger and other finance functions
• Define future-state processes aligned to system capabilities
• Translate business needs into structured use cases for vendor configuration and implementation
• Develop test scenarios, test cases and acceptance criteria
• Coordinate User Acceptance Testing across finance functions
• Support implementation activities, including data validation, process walkthroughs and cutover readiness
• Contribute to Statements of Work through scope definition, assumptions and deliverables
• Facilitate workshops with Finance, IT and vendors
• Work with Finance leaders, operational stakeholders and solution vendors to improve processes and support system implementations

Marketing Manager

Veterinary Sales Executive

Finance Business Analyst