Digital Marketing/Communications Manager – Paid Media Buying, Publisher Direct, Endemic Trade & Programmatic

Cox Enterprises

. Own paid media buying across endemic trade publications, industry sponsorships, and programmatic platforms for the enterprise marketing portfolio .

Posted 10/2/2026full-timeUnited StatesJunior💰 $92,300 - $153,900 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in paid media buying, including negotiation, campaign management, and performance analysis. Proficient in managing programmatic and paid social campaigns while effectively collaborating across various departments to drive media strategy and revenue outcomes.

Highest-signal resume keywords

Paid Media BuyingProgrammatic Campaign ManagementNegotiation and Vendor ManagementData Analysis and ReportingAudience Activation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Media BuyingContract NegotiationInsertion Order ManagementAd TraffickingCampaign Performance AnalysisBudget ManagementAudience SegmentationQuality AssuranceBusiness Process ManagementAnalytical Thinking

Soft Skills

CollaborationCommunicationMentoringProblem-SolvingAdaptability

Tools & Technologies

DV360Microsoft MonetizeMetaLinkedInYouTubeGoogle AdsCampaign Manager 360Salesforce Data CloudSnowflakeTableau

Industry Keywords

Endemic MediaSponsorshipsAutomotive IndustryProgrammatic PlatformsThird-Party VerificationPerformance MetricsMedia StrategyMatrixed OrganizationAd ServingBrand Compliance

Tech Stack

Tools & technologies

CloudTableau

About the role

Key responsibilities & impact

Own paid media buying across endemic trade publications, industry sponsorships, and programmatic platforms for the enterprise marketing portfolio
Develop and evolve the annual endemic media plan, including publisher mix, placements, flighting, and budget allocation
Negotiate publisher rates, added value, and contract terms
Manage the full buy cycle from RFP and proposal evaluation through insertion order execution, trafficking, monitoring, make-good resolution, and reconciliation
Evaluate publisher audiences, circulation and traffic claims, and third-party verification data
Establish publisher evaluation and renewal frameworks
Maintain publisher relationships and conduct performance reviews
Plan and execute sponsorships including newsletter takeovers, webinars, research reports, awards programs, and industry events
Develop creative briefs for custom content and sponsored editorial
Manage print placements, reservations, deadlines, specifications, and proofing
Manage DSP and paid social campaigns, including setup, targeting, bidding, pacing, and optimization
Manage retargeting, lookalike, intent-based, and first-party audience segments
Coordinate creative testing across copy, visuals, calls to action, and landing pages
Manage paid media budgets, spend pacing, and reallocations
Establish processes for insertion orders, purchase orders, invoice validation, accruals, and month-end close
Manage ad trafficking, tag and pixel implementation, and third-party ad server configuration
Develop quality assurance checklists for specifications, tracking, landing pages, legal, and brand compliance
Manage outsourced agency and vendor relationships
Establish campaign naming conventions and taxonomy
Report performance by publisher, placement, and campaign and recommend improvements
Define and track paid media KPIs and connect investment to pipeline and closed revenue
Conduct pre- and post-campaign analysis and maintain a performance repository
Monitor competitive share of voice and recommend placement strategy changes
Document SOPs and buying playbooks for the in-house media function
Advise Product and Brand Marketing partners on media feasibility, timelines, and outcomes
Evaluate emerging inventory, formats, and buying technologies
Share buying knowledge and mentor specialist-level teammates without direct reporting responsibility

Requirements

What you’ll need

Bachelor’s degree in related discipline and 6 years’ experience in a related field; alternatives include a master’s degree and 4 years’ experience, a Ph.D. and 1 year of experience, or 10 years’ experience in a related field
Experience buying media directly from publishers, including rate and contract negotiation, insertion order management, and post-buy reconciliation
Hands-on experience managing programmatic and paid social campaigns across demand-side platforms and self-serve buying platforms
Experience supporting multiple brands or business lines within a large, matrixed enterprise organization
Skilled analytical thinking and data-based media investment recommendations
Negotiation and vendor management experience
Business process management experience
Ability to explain media strategy, trade-offs, and results to technical and non-technical audiences
Ability to collaborate across Marketing, Analytics, MarTech, Finance, and Supply Chain without direct authority
Understanding of the automotive industry landscape and connection of media decisions to revenue and pipeline outcomes
Proficiency with DV360, Microsoft Monetize, Meta, LinkedIn, YouTube, and Google Ads or Search Ads 360
Working knowledge of ad serving and verification, including Campaign Manager 360 or comparable third-party ad servers, and viewability and brand safety vendors
Ability to implement and troubleshoot ad tags, pixels, and conversion tracking
Fluency in CPM, CPC, CPA, CPL, ROAS, viewability, frequency, reach, and share of voice
Familiarity with audience activation from a customer data platform such as Salesforce Data Cloud
Familiarity with Snowflake, Tableau, or DOMO
Experience with project management platforms such as Monday.com
Advanced proficiency in Microsoft Excel and PowerPoint
Must clear a pre-employment drug test
Must currently be authorized to work in the United States for any employer without current or future sponsorship
No OPT, CPT, STEM/OPT, or visa sponsorship now or in future

Benefits

Comp & perks

Additional compensation may include an incentive program
Flexible time-off policies and accommodating work schedules
Comprehensive healthcare with multiple options for individuals and families
401(k) retirement plans with company match
Professional development and continuing education opportunities
Inclusive parental leave policies
Fertility coverage and adoption assistance
Pet insurance
Employee discounts
Vacation with pay
Seven paid holidays
Up to 160 hours of paid wellness annually
Bereavement leave
Time off to vote
Jury duty leave
Volunteer time off
Military leave
Parental leave
Medical, dental, and vision insurance
Sick leave
Flexible vacation/wellness days and/or PTO