Digital Marketing Specialist II – Paid Media Trafficking, Ad Serving, Tagging, Creative Rotation

Cox Enterprises

. Traffic display, video, native, and rich media creative into ad servers and buying platforms .

Posted 10/2/2026full-timeUnited StatesJuniorMid-Level💰 $61,100 - $91,700 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in ad trafficking, including managing ad server placements, resolving discrepancies, and ensuring compliance with ad-serving standards. Proficient in using Campaign Manager 360 and familiar with third-party ad servers and rich media formats.

Highest-signal resume keywords

Ad Trafficking ExperienceCampaign Manager 360 ProficiencyDiscrepancy Resolution SkillsAttention To DetailTechnical Troubleshooting

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Ad Tag ImplementationPixel CreationHTML5 FamiliarityCPM UnderstandingCPC UnderstandingCPA UnderstandingROAS UnderstandingViewability UnderstandingVideo Completion Rate UnderstandingMicrosoft Excel Proficiency

Soft Skills

Problem-Solving SkillsProcess DisciplineClear Communication

Tools & Technologies

Campaign Manager 360DV360Monday.comThird-Party Ad ServersRich Media Vendors

Industry Keywords

Ad Serving StandardsCreative FormatsTrafficking ProceduresImpression DiscrepanciesVendor Reporting

About the role

Key responsibilities & impact

Traffic display, video, native, and rich media creative into ad servers and buying platforms
Verify specifications, click-through URLs, and third-party tag integrity
Build and maintain ad server placement structures, creative assignments, and ad associations
Manage creative rotation and weighting across campaign flights
Generate and distribute trafficking sheets and ad tags to publishers
Retrieve, version, and store creative assets
Implement and validate conversion pixels, floodlight tags, and event tracking
Audit tag placement across landing pages and site templates
Maintain tag documentation mapping tags to campaigns, conversion events, and owners
Coordinate tag requests with verification, rich media, and measurement vendors
Monitor delivery across ad servers, buying platforms, and publisher reporting
Investigate and resolve impression, click, and conversion discrepancies
Troubleshoot creative rendering, latency, and serving failures
Escalate unresolved technical issues with investigation summaries
Track recurring discrepancy patterns by publisher or platform
Maintain ad-serving hygiene by retiring completed placements, archiving inactive creative, and removing orphaned tags
Monitor impression consumption against vendor commitments and flag pacing variances
Support invoice validation by reconciling served impressions with vendor reporting
Maintain configuration documentation, user access, naming standards, and trafficking procedures
Execute pre-launch quality assurance checks
Pull ad server delivery reports for campaign reporting
Coordinate launches with the Activation Senior Specialist and other teams
Develop trafficking status views showing built, pending, and blocked work
Stay current on ad-serving standards, creative formats, privacy, and signal-loss developments

Requirements

What you’ll need

Bachelor’s degree in a related discipline and 2 years’ experience in a related field; alternatives include a master’s degree and up to 2 years’ experience, or 6 years’ experience in a related field
Hands-on ad trafficking experience in an ad server such as Campaign Manager 360, or comparable third-party ad serving experience
Experience resolving delivery and impression discrepancies with publishers or platforms
Experience working with agencies, publishers, and vendors on technical troubleshooting
Attention to detail and trafficking accuracy
Problem-solving skills to identify root causes
Process discipline and consistent documentation of trafficking procedures
Ability to explain technical issues clearly to marketing partners and vendors
Ability to manage concurrent trafficking requests against firm launch deadlines
Proficiency with Campaign Manager 360 or comparable ad server and familiarity with third-party ad servers and rich media vendors
Working knowledge of ad tags, pixel creation and implementation, and macro and cache-buster conventions
Understanding of CPM, CPC, CPA, ROAS, viewability, and video completion rate
Familiarity with HTML5, video, and rich media creative formats and platform specifications
Working knowledge of DV360 or comparable demand-side platforms and self-serve social buying platforms
Proficiency in Microsoft Excel and familiarity with project management platforms such as Monday.com
Must clear a pre-employment drug test
Must be currently authorized to work in the United States without current or future sponsorship; no OPT, CPT, STEM/OPT, or visa sponsorship

Benefits

Comp & perks

Competitive salary and bonus plans
Flexible time-off policies and accommodating work schedules
Comprehensive healthcare with multiple options for individuals and families
401(k) retirement plans with company match
Professional development and continuing education opportunities
Inclusive parental leave policies
Fertility coverage and adoption assistance
Pet insurance
Employee discounts
Vacation with pay
Seven paid holidays
Up to 160 hours of paid wellness annually
Bereavement leave
Time off to vote
Jury duty leave
Volunteer time off
Military leave
Parental leave
Health care insurance including medical, dental, and vision
Sick leave, flexible vacation/wellness days, and/or PTO