Director, Product Marketing

Cox Enterprises

. Lead go-to-market strategy for the Dealer.com and CAMP product portfolio .

Posted 10/23/2026full-timeUnited StatesLead💰 $134,900 - $224,900 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in leading go-to-market strategies and developing customer-facing messaging across the buyer journey. Proficient in utilizing AI tools for content creation and competitive analysis while managing high-performing product marketing teams.

Highest-signal resume keywords

Product Marketing LeadershipSales Enablement ExperienceAI Tools ProficiencyCross-Functional CollaborationAnalytical Skills

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Go-To-Market StrategyAudience SegmentationCompetitive DifferentiationKPI TrackingProduct PositioningContent CreationCustomer Journey MappingData AnalysisPortfolio ManagementB2B Marketing

Soft Skills

People ManagementCoachingCommunicationAdaptabilityTeam Leadership

Tools & Technologies

AI-Powered ToolsSales Enablement MaterialsMarketing Operations SoftwareContent Generation ToolsCompetitive Intelligence Tools

Certifications & Qualifications

Bachelor's DegreeMaster's DegreePh.D.

Industry Keywords

SaaSTechnologyAutomotive IndustryB2B MarketingProduct Marketing

About the role

Key responsibilities & impact

Lead go-to-market strategy for the Dealer.com and CAMP product portfolio
Develop positioning, messaging, audience segmentation, and competitive differentiation
Build expertise in products, customer segments, and the competitive landscape
Lead integrated launch plans for new products, features, and capabilities
Coordinate across product, sales, marketing operations, and communications
Create and maintain sales enablement materials, including pitch decks, one-pagers, battle cards, case studies, and ROI tools
Partner with Sales Business Office and Enterprise Sales teams to embed marketing content and tools in seller workflows and training
Develop customer-facing messaging and content across the buyer journey
Establish personas, customer journey maps, and segmentation frameworks
Define and track KPIs for pipeline, retention, and market awareness goals
Apply AI tools to content creation, research, personalization, and competitive intelligence
Use AI-powered product capabilities as differentiating proof points
Lead, develop, and coach product marketing managers and specialists
Manage external agency or freelance relationships
Represent marketing in product planning, roadmap reviews, and GTM readiness processes

Requirements

What you’ll need

Bachelor’s degree in a related discipline and 10 years’ experience in product marketing, B2B marketing, or a related field, preferably in a SaaS or technology environment
Alternative qualifications: master’s degree and 8 years’ experience; Ph.D. and 5 years’ experience; or 14 years’ experience in a related field
5+ years in a senior product marketing leadership role managing a portfolio of products or solutions
5+ years of people management experience
Track record of developing high-performing product marketing teams
Ability to translate complex product capabilities into clear, differentiated value propositions
Strong sales enablement experience
Strong analytical skills and experience using data to inform positioning, measure campaign effectiveness, and optimize GTM programs
Proficiency in AI tools applied to product marketing workflows, including content generation, market research, competitive analysis, and personalization
Experience with B2B marketing for a portfolio of products or services
Strong cross-functional collaboration skills
Comfort operating in a fast-paced environment with multiple concurrent priorities
Ability to travel 25% of the time
Pre-employment drug test required; marijuana is not currently tested for this position
Must be currently authorized to work in the United States for any employer without current or future sponsorship
No OPT, CPT, STEM/OPT, or visa sponsorship now or in the future
MBA or graduate degree preferred
Degree in Marketing, Business, Communications, or a related field preferred
Automotive industry experience preferred but not required

Benefits

Comp & perks

A competitive salary and top-notch bonus/incentive plans
Flexible time-off policies and accommodating work schedules
Comprehensive healthcare, with multiple options for individuals and families
Generous 401(k) retirement plans with company match
Professional development and continuing education opportunities
Inclusive parental leave policies
Comprehensive fertility coverage and adoption assistance
Pet insurance
Employee discounts
Paid holidays
Up to 160 hours of paid wellness annually
Bereavement leave
Time off to vote
Jury duty leave
Volunteer time off
Military leave
Health care insurance (medical, dental, vision)
Retirement planning (401(k))
Paid days off, including sick leave, parental leave, flexible vacation/wellness days, and/or PTO
Hybrid work arrangement with ability to work remotely part of the week