Senior Digital Marketing Specialist

Cox Enterprises

. Conduct day-to-day channel operations for email marketing, SMS communications, and organic social media across Cox Automotive’s enterprise B2B portfolio .

Posted 10/23/2026full-timeUnited StatesSenior💰 $74,000 - $111,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in executing multi-channel digital marketing campaigns, particularly in email marketing, SMS communications, and organic social media. Proficient in utilizing analytics to drive performance improvements and optimize engagement across platforms.

Highest-signal resume keywords

Email Marketing ExecutionSalesforce Marketing Cloud ProficiencySocial Media Management Tools ExpertiseHTML And CSS ProficiencyAnalytics And Reporting Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Email Campaign ManagementAudience SegmentationJourney DesignContent OptimizationSMS Campaign ExecutionA/B TestingPerformance Metrics MonitoringCross-Channel Dashboard DevelopmentProject ManagementCompliance Management

Soft Skills

Excellent Written CommunicationStrong Analytical SkillsProactive ApproachAbility To Manage Competing PrioritiesCross-Functional Collaboration

Tools & Technologies

Salesforce Marketing CloudSocial Media PlatformsMicrosoft OfficeMonday.comAnalytics Tools

Industry Keywords

Digital MarketingB2B MarketingEmail DeliverabilityTCPA ComplianceCommunity Monitoring

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Conduct day-to-day channel operations for email marketing, SMS communications, and organic social media across Cox Automotive’s enterprise B2B portfolio
Execute end-to-end email campaigns, including audience segmentation, journey design, template development, content optimization, QA, deployment, and post-send analysis
Design nurture, progressive profiling, and re-engagement programs
Recommend email strategies, content formats, and automation approaches
Monitor email deliverability, sender reputation, domain health, and ISP feedback loops
Execute SMS campaigns, including message creation, audience targeting, compliance management, and delivery optimization
Coordinate SMS and email orchestration and design trigger-based SMS programs
Monitor carrier-level delivery performance and resolve delivery issues
Execute organic social campaigns across LinkedIn, Facebook, Instagram, and other relevant platforms
Develop platform-specific content approaches and conduct social listening
Coordinate social content calendars with campaign timelines, product launches, and cultural moments
Report on organic social performance and recommend improvements
Monitor email, SMS, and organic social performance metrics
Develop and maintain cross-channel performance dashboards
Execute A/B and multivariate tests and share learnings with the broader team
Identify industry trends and technologies and translate them into actionable performance improvements
Contribute to the innovation roadmap for channel technologies, automation capabilities, and platform features
Partner with auction locations, Key Account Marketing teams, creative teams, marketing automation specialists, analytics, agencies, and digital marketing professionals

Requirements

What you’ll need

Bachelor’s degree in a related discipline and 4 years’ experience in a related field; alternatively, a master’s degree and 2 years’ experience, a Ph.D. and up to 1 year of experience, or 8 years’ experience in a related field
Experience in digital marketing focused on email marketing, SMS, and/or social media execution across multiple brands or platforms
Proven experience independently executing complex, multi-brand campaigns with measurable engagement and performance improvements
Strong proficiency with Salesforce Marketing Cloud, including campaign setup, journey building, audience segmentation, automation, and deliverability management
Expertise with social media management tools and LinkedIn, Facebook, and Instagram, including content scheduling, community monitoring, and social listening
Working knowledge of SMS campaign execution, TCPA and carrier guidelines, opt-in management, and delivery optimization
Proficiency with HTML and CSS for email template development and troubleshooting
Experience with analytics and reporting tools for email, SMS, and social performance; ability to build dashboards and generate actionable insights
Proficiency with Microsoft Office, including Excel and PowerPoint, and project management tools such as Monday.com
Strong analytical skills for interpreting cross-channel performance data and formulating optimization strategies
Excellent written communication skills
Proven project management skills and ability to manage competing priorities under minimal guidance
Proactive, self-directed approach
Ability to work effectively across cross-functional teams, agencies, and brand stakeholders
Must currently be authorized to work in the United States for any employer without current or future sponsorship
No OPT, CPT, STEM/OPT, or visa sponsorship now or in future
Must clear a pre-employment drug test
Travel: 5%

Benefits

Comp & perks

Competitive salary and bonus/incentive plans
Flexible time-off policies and accommodating work schedules
Comprehensive healthcare with multiple options for individuals and families
401(k) retirement plans with company match
Professional development and continuing education opportunities
Inclusive parental leave policies
Fertility coverage and adoption assistance
Pet insurance
Employee discounts
Vacation with pay
Seven paid holidays
Up to 160 hours of paid wellness annually
Bereavement leave
Time off to vote
Jury duty leave
Volunteer time off
Military leave
Medical, dental, and vision insurance
Sick leave
Flexible vacation/wellness days and/or PTO