Senior Digital Marketing Specialist – Paid Media Activation, Programmatic, Paid Social, Paid Search

Cox Enterprises

. Lead day-to-day activation of paid media campaigns across programmatic display and video, paid social, paid search, and account-based marketing .

Posted 10/2/2026full-timeUnited StatesSenior💰 $74,000 - $111,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing and optimizing paid media campaigns across various platforms, including programmatic, paid social, and paid search. Proficient in campaign analytics, audience targeting, and performance reporting to drive effective marketing strategies.

Highest-signal resume keywords

Campaign ManagementDemand-Side Platform ExperienceAnalytical ThinkingAudience TargetingReporting in Tableau

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign Build and ActivationLine-Item ConfigurationConversion TrackingBudget ManagementAd Copy OptimizationQuality AssuranceData InterpretationPerformance AnalysisAudience ActivationProject Management

Soft Skills

Attention to DetailProcess DisciplineCommunication SkillsTime Management

Tools & Technologies

DV360Google AdsSearch Ads 360MetaLinkedInDemandScienceTerminus6senseTableauMicrosoft Excel

Industry Keywords

B2B Paid MediaProgrammatic AdvertisingPaid SocialPaid SearchAccount-Based MarketingCampaign TaxonomyAd ServingTag and Pixel BehaviorCPMCPC

Tech Stack

Tools & technologies

CloudTableau

About the role

Key responsibilities & impact

Lead day-to-day activation of paid media campaigns across programmatic display and video, paid social, paid search, and account-based marketing
Build and launch campaigns in demand-side and self-serve buying platforms
Configure line items, inventory targeting, frequency caps, pacing, objectives, placements, audiences, delivery settings, keywords, ad copy, extensions, negative keywords, and bid strategies
Configure retargeting, lookalike, intent-based, and first-party audience targeting
Coordinate creative specifications, tag delivery, and landing page readiness
Perform pre-launch quality assurance for targeting, budgets, dates, creative rendering, tracking, and landing pages
Own campaign taxonomy, naming standards, launch checklists, and version control
Document build procedures and platform-specific configuration guides
Monitor pacing, delivery, and efficiency against plan
Execute bid adjustments, budget shifts, audience refinement, placement exclusions, and other optimizations
Create and execute tests across ad copy, creative, audiences, and landing pages
Escalate delivery, inventory quality, and measurement issues with recommended actions
Build and maintain negative keyword and placement exclusion lists
Produce recurring campaign reports and written performance commentary
Design and maintain paid media dashboards
Conduct post-campaign analysis and provide improvement recommendations
Partner with Marketing Analytics on conversion tracking and attribution
Collaborate with channel experts, Product and Brand Marketing, Trafficking, MarTech, and internal stakeholders
Identify platform features, ad formats, and industry trends
Support onboarding and knowledge sharing for specialist teammates and contract resources
Contribute to the paid media playbook

Requirements

What you’ll need

Bachelor’s degree in a related discipline and 4 years’ experience in a related field, or an alternative combination: master’s degree and 2 years’ experience; Ph.D. and 1 year of experience; or 8 years’ experience in a related field
Hands-on campaign build and activation experience across programmatic, paid social, and paid search
Experience managing campaigns in a demand-side platform such as DV360, including line-item configuration and in-flight optimization
Experience supporting multiple brands or product lines in a matrixed enterprise environment
Skilled analytical thinking and campaign data interpretation
Attention to detail for configuration, tracking, and creative errors
Process discipline for taxonomy, QA, and documentation
Ability to explain campaign performance and trade-offs to non-technical marketing partners
Ability to manage concurrent campaign builds against firm launch dates with minimal guidance
Proficiency with DV360 or comparable demand-side platforms, Google Ads or Search Ads 360, Meta, LinkedIn, and account-based marketing platforms such as DemandScience, Terminus, or 6sense
Working knowledge of ad serving, tag and pixel behavior, and conversion tracking configuration
Fluency in CPM, CPC, CPA, CPL, ROAS, viewability, reach, and frequency
Experience building reporting in Tableau, DOMO, or Power BI
Advanced proficiency in Microsoft Excel
Familiarity with audience activation from a customer data platform such as Salesforce Data Cloud
Familiarity with project management platforms such as Monday.com
Must currently be authorized to work in the United States for any employer without current or future sponsorship
Must clear a pre-employment drug test
B2B paid media experience preferred

Benefits

Comp & perks

Competitive salary and bonus plans
Flexible time-off policies and accommodating work schedules
Comprehensive healthcare with multiple options for individuals and families
401(k) retirement plans with company match
Professional development and continuing education opportunities
Inclusive parental leave policies
Fertility coverage and adoption assistance
Pet insurance
Employee discounts
Paid vacation
Seven paid holidays
Up to 160 hours of paid wellness annually
Bereavement leave
Time off to vote
Jury duty leave
Volunteer time off
Military leave
Health care insurance (medical, dental, vision)