Sales Relief Representative

CPM International

. Provide nationwide sales cover in supermarkets to the core sales team .

Posted 9/17/2026full-timeDublin • IrelandMid-LevelSenior💰 €32,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in sales strategies within the FMCG sector, particularly in supermarkets, with a strong focus on achieving targets and enhancing product distribution. Possesses excellent interpersonal skills and a detail-oriented approach to managing customer relationships and sales data.

Highest-signal resume keywords

FMCG Sector KnowledgeSales Experience in Dunnes StoresTarget-Driven MindsetIntermediate Computer LiteracyFull Clean Driving Licence

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales StrategyData RecordingMerchandisingOrder ProcessingPlanogram Implementation

Soft Skills

Interpersonal SkillsTime ManagementAttention to DetailEnergy and Enthusiasm

Tools & Technologies

MS WordOutlookPower BI

Industry Keywords

SuperValuConvenience ChannelsRetail Call FileJourney PlanIn-Store Distribution

About the role

Key responsibilities & impact

Provide nationwide sales cover in supermarkets to the core sales team
Increase business and maximise sales
Undertake other duties and responsibilities as instructed by the line manager
Adhere to a defined retail call file and journey plan
Deliver agreed objectives and targets
Increase in-store distribution and availability of the core range and process appropriate electronic orders
Implement national and locally agreed planograms and promotions
Record all data accurately and submit it daily
Sell in and build activations in line with company targets
Merchandise off-sales displays
Understand and identify customer needs
Communicate with store management and line managers
Provide regular feedback verbally and through electronically generated spreadsheets
Maintain CPM standards and brand requirements
Attend a weekly team conference call and monthly/quarterly team meeting
Generate new ideas and ways of working
Complete tasks effectively and efficiently

Requirements

What you’ll need

Full clean driving licence is essential
Previous experience selling into Dunnes Stores is essential
A good understanding of the FMCG sector with knowledge of both the SuperValu and Convenience channels is also essential
As this is a nationwide role, overnight stays will be required
Must have energy and enthusiasm
Excellent interpersonal and time management skills
Attention to detail and target-driven mindset
Technology-aware with intermediate computer literacy skills (MS Word, Outlook, Power BI)

Benefits

Comp & perks

10% bonus based on performance-linked KPIs, paid monthly and quarterly
Daily Lunch Allowance: €10.50 (unreceipted)
Company vehicle
Fuel card
Phone
Tablet
Expenses covered for approved out-of-pocket costs such as parking, tolls, etc