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Marketing Specialist
Cranial Technologies, Inc.. Create visual assets for print, digital advertising, social media, and websites .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in graphic design and content creation, with proficiency in Adobe Illustrator, Photoshop, and video editing software. Capable of producing engaging visual assets and videos while ensuring brand consistency and compliance with regulatory standards.
Highest-signal resume keywords
Graphic DesignContent CreationAdobe IllustratorVideo Editing SoftwareSocial Media Marketing
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Graphic DesignContent CreationVideo EditingA/B TestingCMS PlatformsBrand ConsistencyDigital AdvertisingPrint DesignUser-Generated ContentCampaign Insights
Soft Skills
Project ManagementCollaborationFeedback IncorporationDeadline ManagementCreativity
Tools & Technologies
Adobe PhotoshopCanvaCapCutSocial Media PlatformsDigital Campaigns
Industry Keywords
MarketingRegulatory StandardsBrand AlignmentClinical StandardsInfluencer Collaboration
About the role
Key responsibilities & impact- Create visual assets for print, digital advertising, social media, and websites
- Produce and edit short-form videos for Instagram Reels, TikTok, Facebook, and paid digital campaigns
- Apply graphic design principles and maintain brand consistency
- Adapt designs and videos for platforms, audiences, and campaign insights
- Create and edit assets using Adobe Illustrator, Photoshop, Canva, and CapCut or equivalent video editing software
- Partner with Quality & Compliance to ensure creatives meet regulatory, brand, and clinical standards
- Source, curate, and organize user-generated content from patients, agencies, and influencers
- Collaborate with external agencies and influencers on brand-aligned content
- Support website and landing-page design, updates, optimization, and A/B testing
- Partner with external vendors to implement templates, components, and design modules
- Support broader marketing and commercial initiatives across campaigns and channels
Requirements
What you’ll need- 1–3 years of experience in marketing, graphic design, content creation, or a related field
- Experience with CMS platforms and a willingness to learn new tools
- Strong portfolio of previous graphic design and content creation projects required with application
- Examples of social media video work strongly preferred
- Ability to manage multiple projects, incorporate feedback, and meet deadlines while maintaining quality and brand standards
- Applicants must be authorized to work for any employer in the U.S.; employment visa sponsorship is unavailable
- Bachelor’s degree preferred
Benefits
Comp & perks- Medical, Vision, and Dental Insurance
- 401k Retirement Plan
- 18 Days of Paid Time Off plus 7 paid Holidays
- Life Insurance
- Short/Long Term Disability Insurance