Cranial Technologies, Inc.

Marketing Analyst

• Manage the day-to-day implementation, optimization, and analysis of approved paid media campaigns across Google Ads, Meta, and other digital advertising platforms.
• Build approved campaign structures, audiences, and targeting approaches; draft ad copy; and implement UTM parameters and conversion tracking.
• Monitor full-funnel performance, including spend, CPC, CTR, cost per consultation, consultation-to-fit conversion, CAC, and other business KPIs.
• Analyze campaign, ad group, keyword, audience, creative, geographic, and placement performance to identify optimization opportunities.
• Support campaign launches, ongoing optimizations, spend monitoring, budget recommendations, and platform troubleshooting.
• Provide performance data and campaign insights to support Marketing leadership's management of external media and creative vendors.
• Develop and maintain performance reporting across paid media, the website, organic search, and other digital channels.
• Use GA4, Google Tag Manager, Looker/Tableau/Power BI, Supermetrics, and advertising platform reporting to analyze acquisition and conversion performance.
• Maintain UTM standards, campaign tracking, and attribution processes.
• Translate complex performance data into insights, recommendations, and actions for Marketing leadership and stakeholders.
• Prepare monthly and quarterly performance reporting.
• Implement and analyze approved A/B tests across advertising, landing pages, website experiences, messaging, and other customer touchpoints.
• Evaluate test results using appropriate statistical and performance measures.
• Analyze user behavior and conversion paths to improve engagement and conversion.
• Partner with the website developer and internal stakeholders on landing page, website, and conversion-rate optimization initiatives.
• Analyze website and landing-page performance, user behavior, organic search, and overall user experience.
• Support website launches, tracking implementation, and approved performance improvements.
• Provide performance insights and feedback on campaign headlines, ad copy, calls to action, and supporting messaging.

Performance Marketing Analyst

Customer Support

• Provide outstanding customer service to families over the phone
• Build rapport with families, healthcare providers, and insurance companies
• Educate potential families about the evaluation appointment, treatment process, and insurance process
• Enter patient registration information accurately and schedule initial appointments
• Identify potential conflicts or trends for each Clinic schedule
• Coordinate information between referring physicians, insurance companies, and treatment clinics
• Review cost share amounts, co-payments, and financial responsibility with families
• Handle variable call volume on multiple queues, averaging 40 to 70 calls a day
• Receive training on Cranial Technologies’ processes

Customer Service Representative – Parent Liaison

Insurance

• Provide outstanding customer service to all families
• Coordinate information between referring physicians, insurance companies, and treatment clinics
• Obtain insurance authorizations
• Research, review, and document benefits, eligibility, and authorization requirements within the company system alongside the Verifications Team
• Review benefits and eligibility accurately so families can make informed decisions about treatment costs
• Communicate cost shares, co-payments, and financial responsibilities with patient families

Insurance Liaison

Recruitment

• Source qualified candidates by developing recruitment strategies to achieve and maintain required staffing levels
• Develop and continuously build a high-quality, diverse prospect pipeline for future opportunities
• Partner with hiring managers to develop recruiting strategies, understand position needs, and understand departmental culture
• Assess candidates and connect highly qualified individuals with hiring managers
• Participate in decision-making with appropriate stakeholders
• Develop relationships with colleges, universities, and other educational institutions to create a talent pipeline and source candidates
• Conduct in-depth screening calls
• Shortlist applicants based on success requirements at Cranial Technologies
• Work with key stakeholders to understand expectations and business requirements
• Ensure confidentiality of employee information, patient information, and other sensitive data
• Schedule candidates and assist with posting requisitions
• Perform other duties and projects as assigned

Performance Marketing Analyst

Customer Service Representative – Parent Liaison

Insurance Liaison

Recruiter