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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in affiliate marketing and influencer partnerships, with a strong focus on strategy execution, team leadership, and performance analysis. Proficient in developing tools and SOPs to optimize affiliate ecosystems and drive business growth.
Highest-signal resume keywords
Affiliate MarketingInfluencer MarketingTeam LeadershipAnalytical SkillsGoogle Analytics
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Affiliate Ecosystem DevelopmentPerformance Metrics AnalysisKPI AlignmentContent Output AnalysisSales Growth Strategies
Soft Skills
LeadershipCommunicationInterpersonal Skills
Tools & Technologies
Affiliate DashboardsDigital Marketing Tools
Industry Keywords
TikTok ShopSocial CommerceBusiness DevelopmentMarket TrendsRelationship Management
About the role
Key responsibilities & impact- Lead the overall strategy and execution of the TikTok Shop and Shopee affiliate business
- Drive team performance, GMV growth, and business development
- Monitor market trends, platform updates, and competitive activities to identify opportunities
- Develop tools and SOPs; align KPIs and coach the team
- Develop and scale an affiliate and creator ecosystem through recruitment, onboarding, and relationship management
- Build partnerships with affiliates, influencers, and content creators
- Track and optimize affiliate performance using incentives, retention programs, and performance metrics
- Analyze content output, creator efficiency, GMV, conversion, ROI, and other key metrics
- Manage relationships with brand clients, internal stakeholders, and cross-functional teams
- Plan and execute affiliate marketing initiatives on TikTok Shop to drive traffic, sales, GMV, and brand visibility
- Lead, manage, and mentor Affiliate Executives
- Set team goals and KPIs, monitor performance, and provide coaching and feedback
- Represent the company at creator, affiliate, and industry events
- Lead booth presentations, engage potential partners and creators, and manage post-event follow-up and conversion
Requirements
What you’ll need- Bachelor’s degree in marketing, Communications, Business, or related field
- 3–5 years of experience in affiliate marketing, influencer marketing, or digital partnerships, with at least 1 year in a managerial or team lead role
- Strong understanding of TikTok, affiliate ecosystems, and social commerce dynamics
- Excellent leadership, communication, and interpersonal skills
- Strong analytical skills with experience using affiliate dashboards, digital marketing tools, and Google Analytics
- Fluent in English communication
Benefits
Comp & perks- Career development opportunities in a leading digital commerce company
- Competitive compensation and performance-based incentives
- Comprehensive benefits including Health, Life, and Dental insurance
- Hybrid working arrangement (1 day/week WFH)
- 16 days Annual Leave + 3 Business Leave days annually