CREA

Affiliate Manager

• Lead the overall strategy and execution of the TikTok Shop and Shopee affiliate business
• Drive team performance, GMV growth, and business development
• Monitor market trends, platform updates, and competitive activities to identify opportunities
• Develop tools and SOPs; align KPIs and coach the team
• Develop and scale an affiliate and creator ecosystem through recruitment, onboarding, and relationship management
• Build partnerships with affiliates, influencers, and content creators
• Track and optimize affiliate performance using incentives, retention programs, and performance metrics
• Analyze content output, creator efficiency, GMV, conversion, ROI, and other key metrics
• Manage relationships with brand clients, internal stakeholders, and cross-functional teams
• Plan and execute affiliate marketing initiatives on TikTok Shop to drive traffic, sales, GMV, and brand visibility
• Lead, manage, and mentor Affiliate Executives
• Set team goals and KPIs, monitor performance, and provide coaching and feedback
• Represent the company at creator, affiliate, and industry events
• Lead booth presentations, engage potential partners and creators, and manage post-event follow-up and conversion