Media Planner Lead

CREA

. Lead acquisition strategies to attract and retain engaged consumers through SEM, SEO, and on-platform ads .

Posted 11/11/2026full-timeBangkok • ThailandSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing digital marketing acquisition strategies, particularly through SEM, SEO, and on-platform advertising. Proficient in analyzing campaign performance and optimizing budgets to achieve ROI while effectively communicating insights and strategies.

Highest-signal resume keywords

Digital Marketing ExperienceSEM and SEO ExpertiseAnalytical SkillsEnglish Communication SkillsMS Office Mastery

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Digital Campaign OptimizationAcquisition Strategy DevelopmentPerformance Insights AnalysisA/B TestingBudget Management

Soft Skills

Attention to DetailOrganizational SkillsSolution DrivenAgility in Ambiguous Environments

Tools & Technologies

Google SearchLazada AdvertisingShopee AdvertisingTikTok AdvertisingWeb-Based Software Applications

Industry Keywords

EcommerceConsumer EngagementBrand ConversionTraffic AcquisitionKPI Monitoring

About the role

Key responsibilities & impact

Lead acquisition strategies to attract and retain engaged consumers through SEM, SEO, and on-platform ads
Optimize digital campaigns, budgets, and ROI while providing performance insights
Guide the Paid Search team
Guide team members with plan development to drive brand conversion and product penetration
Develop and execute acquisition strategies to gain new engaged consumers and incentivize more purchases from existing consumers
Develop and execute high-quality, high-scale traffic acquisition opportunities through Google Search, including SEM and SEO, and on-platform advertising tools such as Lazada, Shopee, and TikTok
Monitor, maintain, and optimize digital campaigns to meet spending and ROI KPIs
Stay ahead of marketing trends and develop new initiatives, including A/B testing
Provide reporting, uncover insights, and present findings to brands
Ensure implementation of strategic brand solutions across other departments

Requirements

What you’ll need

3-5 years of digital marketing experience required, preferably in ecommerce
Ability to work in a highly demanding and often ambiguous environment
Strong attention to detail
Exceptional organizational skills
Strong analytical skills
Solution driven
Great English communication skills, both oral and written, required
Mastery of MS Office, particularly Excel and PowerPoint, required
Agility with web-based software applications and internally developed systems

Benefits

Comp & perks

Career development opportunities within a leading eCommerce company
Health insurance
Life insurance
Dental insurance
Hybrid working environment with one day a week work-from-home
16 days of Annual Leave
3 days of Business Leave