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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing and optimizing paid advertising campaigns across multiple platforms, with a strong focus on performance metrics and data analysis. Proven ability to collaborate with cross-functional teams and mentor junior members while ensuring campaign accuracy and effectiveness.
Highest-signal resume keywords
Campaign OptimizationPerformance Marketing MetricsGoogle Ads ManagerMeta Ads ManagerData Analysis
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Biddable MediaPaid MediaDigital AdvertisingAudience TargetingBidding StrategiesA/B TestingMedia Budget PlanningPerformance ManagementConversion Rate OptimizationROAS Improvement
Soft Skills
Strong CommunicationPresentation SkillsStakeholder ManagementDetail-OrientedProactive
Tools & Technologies
Google Analytics 4Looker StudioTikTok AdsLINE AdsShopee AdsLazada Ads
Industry Keywords
E-commerceRetailAgency EnvironmentsCampaign EffectivenessPerformance Insights
About the role
Key responsibilities & impact- Set up, launch, and manage paid advertising campaigns across Meta Ads, Google Ads, TikTok Ads, LINE Ads, and other relevant platforms
- Continuously monitor and optimize campaigns to improve ROAS, CPA, CPC, CTR, and Conversion Rate
- Manage multiple campaigns simultaneously while ensuring accuracy and efficiency in execution
- Conduct A/B testing on creatives, audiences, bidding strategies, placements, and campaign structures
- Identify performance gaps and implement optimization strategies to maximize return on advertising spend
- Analyze campaign data and translate performance insights into actionable recommendations
- Prepare regular performance reports, evaluate campaign effectiveness, and communicate key findings to stakeholders
- Track industry trends, platform updates, and new advertising opportunities
- Collaborate with Marketing, Creative, and E-commerce teams to align campaign strategies and execution
- Guide, oversee, and coach junior team members
- Review campaign setups and reports for accuracy, conduct quality checks, and follow up on timelines and deadlines
- Lead day-to-day tasks for junior team members
Requirements
What you’ll need- Bachelor's degree in Marketing, Business Administration, Communications, or a related field
- At least 2-4 years of experience in Biddable Media, Paid Media, Performance Marketing, or Digital Advertising
- Proven hands-on experience managing and optimizing campaigns across Meta Ads, Google Ads, TikTok Ads, Shopee/Lazada ads and other digital advertising platforms is an advantage
- Strong understanding of campaign optimization, audience targeting, bidding strategies, and performance marketing metrics
- Solid analytical skills with the ability to interpret data and turn insights into actionable strategies
- Experience in media budget planning, allocation, and performance management
- Proficient in using advertising platforms and reporting tools such as Google Analytics 4, Google Ads Manager, Meta Ads Manager, and Looker Studio
- Strong communication, presentation, and stakeholder management skills
- Proactive, detail-oriented, and able to manage multiple campaigns in a fast-paced environment
- Experience in e-commerce, retail, or agency environments is a plus
Benefits
Comp & perks- Career development opportunities within a leading eCommerce company
- Health, Life, Dental insurance
- 16 days of Annual Leave and 3 days of Business Leave
