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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in digital marketing strategies, particularly in SEM and SEO, with a focus on driving consumer engagement and optimizing campaign performance. Proficient in data analysis and reporting to inform strategic decisions and enhance brand solutions.
Highest-signal resume keywords
Digital Marketing ExperienceSEM & SEO MasteryAnalytical SkillsMS Office ProficiencyEcommerce Knowledge
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Digital Campaign OptimizationPerformance InsightsA/B TestingBudget ManagementTraffic Acquisition Strategies
Soft Skills
Attention to DetailOrganizational SkillsCommunication Skills
Tools & Technologies
Google SearchLazada AdvertisingShopee AdvertisingTikTok AdvertisingWeb-Based Software Applications
Industry Keywords
EcommerceConsumer EngagementBrand ConversionROI KPIsMarketing Trends
About the role
Key responsibilities & impact- Lead acquisition strategies to attract and retain engaged consumers through SEM, SEO, and on-platform ads.
- Optimize digital campaigns, budgets, and ROI while providing performance insights.
- Guide the Paid Search team.
- Guide team members with plan development to drive brand conversion and product penetration.
- Develop and execute acquisition strategies to gain new engaged consumers and incentivize more purchases from existing consumers.
- Develop and execute high-quality, high-scale traffic acquisition opportunities through Google Search (SEM & SEO) and on-platform advertising tools including Lazada, Shopee, and TikTok.
- Monitor, maintain, and optimize digital campaigns to meet spending and ROI KPIs.
- Stay ahead of marketing trends and develop new initiatives, including A/B testing to identify optimal solutions.
- Provide reporting to uncover insights and present them to brands.
- Ensure implementation of strategic brand solutions across other departments.
Requirements
What you’ll need- 2-3 years of digital marketing experience is required, preferably in ecommerce.
- Ability to work in a highly demanding and often ambiguous environment, with strong attention to detail and exceptional organizational skills.
- Strong analytical skills and solution driven.
- Great English communication skills (both oral and written) are a must.
- Mastery of MS Office (particularly Excel and PowerPoint) is required, as well as an agility with web-based software applications and internally developed systems.
Benefits
Comp & perks- Career development opportunities within a leading eCommerce company.
- Benefits packages include Health, Life, Dental insurance
- Hybrid working environment (One day a week Work-from-Home)
- 16 days of Annual Leave and 3 days of Business Leave to ensure time for rest and personal commitments.