General Manager – Category Expansion

Credible

. Own the business strategy and roadmap for Emerging Verticals .

Posted 9/15/2026full-timeRemote • United StatesSeniorLead💰 $156,000 - $220,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in business strategy and roadmap development for Emerging Verticals, with a strong focus on financial and operational modeling, stakeholder collaboration, and driving business results. Proven ability to lead cross-functional initiatives and manage P&L ownership effectively.

Highest-signal resume keywords

Business Strategy DevelopmentFinancial And Operational ModelingP&L OwnershipCross-Functional LeadershipStakeholder Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Financial ModelingOperational ModelingBusiness AnalysisProject ManagementBudget Management

Soft Skills

Interpersonal SkillsVerbal CommunicationWritten CommunicationAnalytical ThinkingCreative Thinking

Industry Keywords

InsuranceBankingCredit Card MarketplacesEmerging VerticalsBusiness Growth

About the role

Key responsibilities & impact

Own the business strategy and roadmap for Emerging Verticals
Leverage domain expertise and stakeholder input to determine prioritization and resourcing, including new product launches
Coordinate, develop, and execute key cross-functional initiatives and goals
Partner with stakeholders to identify opportunities to improve and accelerate development of new categories
Conduct in-depth analysis and identify value drivers, improvement areas, and opportunities within Emerging Verticals
Set and maintain the yearly budget and long-range planning for the vertical
Create a motivating cross-functional team environment
Identify, manage, execute, and measure new projects that generate efficiencies and/or business growth
Provide structured leadership for open-ended initiatives and unstructured problems
Influence the organization to garner internal support for key initiatives
Perform other assigned responsibilities

Requirements

What you’ll need

10+ years of overall experience
5+ years of experience in insurance, banking, and/or credit card marketplaces
Bachelor's degree required
P&L ownership experience preferred
Detail-oriented with excellent interpersonal skills and verbal and written communication
Highly analytical, strategic, and creative thinker with strong business acumen
Experience with financial and operational modeling
Excellent presentation skills, including developing and delivering compelling presentations and running efficient and productive meetings
Strong operational and strategy experience, preferably at a fast-growing company
Demonstrated ability and track record of driving business results in a collaborative, cross-functional environment

Benefits

Comp & perks

Annual discretionary bonus
Medical, dental, and vision benefits
Insurance
401(k) plan
Paid time off
Other benefits in accordance with applicable plan documents