Credible

Data Scientist

• Drive the long-term statistical modeling and machine learning vision of the company
• Conduct exploratory data analysis before model development
• Perform feasibility assessments and proofs of concept for proposed ML solutions
• Monitor and diagnose model performance issues, including drift and degradation
• Research and evaluate additional use cases for existing models
• Support ad hoc ML-related analytics requests from stakeholders and senior data scientists
• Analyze and improve product recommendation and user classification systems
• Help optimize adaptive user experience, cross-selling initiatives, and retargeting efforts
• Design, prototype, and implement models across several domains
• Manage the full project lifecycle, including exploration, training-data preparation, model development, and production deployment
• Collaborate with product and marketing managers, analysts, and engineers to turn user insights into automated services

Marketing

• Lead and optimize a multi-brand marketing strategy across Credible’s owned properties and strategic media publisher partner network
• Own and lead multi-channel marketing across Paid Search, Paid Social, Programmatic, Direct Mail, Display, SEO, Content, and Lifecycle marketing
• Lead a data-driven Lifecycle Marketing program using segmentation, behavioral insights, and automation
• Collaborate with Business Development to maximize economics, reach, distribution channels, and share-of-voice
• Own budgeting and P&L accountability for revenue, profit, CAC, LTV, traffic, and ROI
• Build and scale high-performing Paid, Organic, and Lifecycle teams
• Conduct market sizing and ROI modeling to prioritize opportunities
• Launch and scale Direct Mail and Programmatic Display channels
• Establish measurement frameworks tracking leading indicators and long-term outcomes
• Foster experimentation using data, insights, and testing
• Stay current with ad tech, analytics, content optimization, and performance marketing best practices
• Report to the CRO and collaborate with Business Development, Partnerships, Product, and Engineering

SVP, Marketing

Procurement

• Own the business strategy and roadmap for Emerging Verticals
• Leverage domain expertise and stakeholder input to determine prioritization and resourcing, including new product launches
• Coordinate, develop, and execute key cross-functional initiatives and goals
• Partner with stakeholders to identify opportunities to improve and accelerate development of new categories
• Conduct in-depth analysis and identify value drivers, improvement areas, and opportunities within Emerging Verticals
• Set and maintain the yearly budget and long-range planning for the vertical
• Create a motivating cross-functional team environment
• Identify, manage, execute, and measure new projects that generate efficiencies and/or business growth
• Provide structured leadership for open-ended initiatives and unstructured problems
• Influence the organization to garner internal support for key initiatives
• Perform other assigned responsibilities

General Manager – Category Expansion

Manager

• Own the full P&L for student lending, set revenue and profitability targets, forecast growth, allocate resources, and report results to the Executive Leadership Team
• Drive borrower acquisition and growth across SEO, partnerships, and paid media channels
• Cultivate, negotiate, and scale lender and marketing partnerships
• Partner with Product and Engineering to improve borrower conversion, partner integrations, and marketplace performance
• Lead cross-functional growth initiatives, distribution opportunities, and campaigns
• Monitor performance metrics and unit economics to identify opportunities, mitigate risks, and guide data-driven decisions
• Lead the Student Lending team and align it with company-wide OKRs
• Collaborate with Finance, Legal, and Operations on efficiency, compliance, and strategic alignment
• Provide weekly, monthly, and quarterly updates to the CRO and/or Executive Leadership Team

Data Scientist

SVP, Marketing

General Manager – Category Expansion

General Manager – Student Loans