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Credible

SVP, Marketing

Credible

. Lead and optimize a multi-brand marketing strategy across Credible’s owned properties and strategic media publisher partner network .

Posted 9/15/2026full-timeRemote • United StatesLead💰 $247,000 - $329,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in leading multi-channel marketing strategies, with a strong focus on Paid Media, Organic Marketing, and Lifecycle Marketing. Proven ability to manage budgets, P&L accountability, and drive measurable ROI through data-driven decision-making and cross-functional collaboration.

Highest-signal resume keywords
Multi-Channel Marketing StrategyLifecycle Marketing ProgramP&L AccountabilityCross-Functional Team LeadershipData-Driven Decision Making

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Paid SearchPaid SocialProgrammatic MarketingDirect MailDisplay AdvertisingSEOContent MarketingMarket SizingROI ModelingBudget Management
Soft Skills
CollaborationLeadershipCommunicationExperimentationStrategic Thinking
Tools & Technologies
Ad TechAnalytics ToolsMarketing Automation
Industry Keywords
Media IndustryFinancial ServicesAcquisition StrategiesPerformance MarketingBehavioral Insights

About the role

Key responsibilities & impact
  • Lead and optimize a multi-brand marketing strategy across Credible’s owned properties and strategic media publisher partner network
  • Own and lead multi-channel marketing across Paid Search, Paid Social, Programmatic, Direct Mail, Display, SEO, Content, and Lifecycle marketing
  • Lead a data-driven Lifecycle Marketing program using segmentation, behavioral insights, and automation
  • Collaborate with Business Development to maximize economics, reach, distribution channels, and share-of-voice
  • Own budgeting and P&L accountability for revenue, profit, CAC, LTV, traffic, and ROI
  • Build and scale high-performing Paid, Organic, and Lifecycle teams
  • Conduct market sizing and ROI modeling to prioritize opportunities
  • Launch and scale Direct Mail and Programmatic Display channels
  • Establish measurement frameworks tracking leading indicators and long-term outcomes
  • Foster experimentation using data, insights, and testing
  • Stay current with ad tech, analytics, content optimization, and performance marketing best practices
  • Report to the CRO and collaborate with Business Development, Partnerships, Product, and Engineering

Requirements

What you’ll need
  • 10+ years of experience in marketing, with senior leadership across Paid Media, Organic Marketing, and Lifecycle Marketing
  • Proven track record of building and executing large-scale acquisition strategies with measurable ROI
  • Experience leading cross-functional marketing teams, spanning Performance, Organic, and Lifecycle
  • Strong background in budget ownership, P&L accountability, and revenue forecasting
  • Demonstrated success in working with external partners and publishers
  • 5+ years of people management
  • Media industry or financial services experience is a plus

Benefits

Comp & perks
  • Annual discretionary bonus
  • Medical insurance
  • Dental insurance
  • Vision insurance
  • 401(k) plan
  • Paid time off
  • Other benefits in accordance with applicable plan documents