Director, Consumer Acquisition

Credit Acceptance

. Own the consumer acquisition strategy, growth target, and investment plan .

Posted 10/8/2026full-timeRemote • Michigan • United StatesLead💰 $229,500 - $267,750 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in consumer acquisition strategy, growth target management, and budget allocation across various channels. Proven ability to lead high-performing teams and drive innovation in marketing initiatives while optimizing acquisition efficiency.

Highest-signal resume keywords

Consumer Acquisition StrategyPerformance MarketingLeadership ExperienceBudget ManagementData-Driven Decision Making

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Consumer AcquisitionGrowth MarketingPerformance MarketingExperimentation Program ManagementAcquisition Efficiency ImprovementQuantitative Problem SolvingInvestment Decision Making

Soft Skills

Excellent Communication SkillsProblem SolvingBusiness JudgmentInfluencing Senior Audiences

Tools & Technologies

Ad PlatformsAnalytics ToolsTesting ToolsCRM Systems

Certifications & Qualifications

Bachelor’s Degree in MarketingBachelor’s Degree in Business

Industry Keywords

Digital MarketingOwned ChannelsOrganic DemandPaid ChannelsConsumer Value Propositions

About the role

Key responsibilities & impact

Own the consumer acquisition strategy, growth target, and investment plan
Manage accountability for incremental acquisition contracts, blended customer acquisition cost, and visit-to-lead conversion
Allocate budget across owned, organic, paid, and emerging channels
Grow owned and organic demand through search, AI-driven discovery, content, owned audiences, and shopper re-engagement
Optimize paid demand across search, paid social, affiliates, and direct mail
Lead innovation pilots across new channels, markets, and consumer value propositions
Expand the Digital Vehicle Marketplace into new markets
Act as business owner for acquisition initiatives and seasonal promotions
Set success measures, baselines, and investment decision criteria
Partner with Digital, Creative, Dealer Marketing, and Insights teams
Build, lead, and develop a high-performing acquisition team
Report to the VP of Consumer Marketing
Work from home with occasional planned travel to the Southfield, Michigan office

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business, or a related field, or equivalent experience
10+ years of experience in consumer acquisition, growth, or performance marketing
At least 5 years in a leadership role
Proven track record growing consumer acquisition across owned, organic, and paid channels while improving acquisition efficiency
Experience owning a significant marketing budget and the investment decisions behind it
Experience running an experimentation program and measuring incremental impact
Demonstrated problem solving and business judgment
Track record of framing ambiguous problems quantitatively and making sound investment calls
Experience partnering with digital product, creative, and analytics teams to bring acquisition initiatives from brief to launch
Experience presenting to and influencing senior/executive audiences
Working knowledge of ad platforms, analytics, testing tools, and CRM
Excellent written and verbal communication skills
Required degrees must have been earned at institutions of Higher Education accredited by the Council for Higher Education Accreditation or equivalent
Not currently open to individuals who require sponsorship now or in the future to work legally for Credit Acceptance, such as H-1B/H-4 or F-1 OPT visa holders

Benefits

Comp & perks

Annual bonus plan
401(K) match
Adoption assistance
Parental leave
Tuition reimbursement
Comprehensive medical, dental, and vision coverage
Many nonstandard benefits
Work-from-home arrangement
Flexible and autonomous work environment