Director, Consumer Digital Experience

Credit Acceptance

. Define the destination state and multi-year path for the consumer digital experience .

Posted 10/8/2026full-timeRemote • Michigan • United StatesLead💰 $229,500 - $267,750 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in digital product management, consumer digital experience, and leading cross-functional teams to drive engagement and optimize performance. Proven ability to manage digital payments, enhance customer journeys, and influence strategic business outcomes.

Highest-signal resume keywords

Digital Product ManagementConsumer Digital ExperienceLeadership in Product DevelopmentDigital Payments ManagementEcommerce Strategy

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Website Conversion OptimizationMobile App DevelopmentData-Driven StrategyBudget ManagementExperimentation Program Management

Soft Skills

Excellent Communication SkillsInfluencing Senior AudiencesTeam Leadership

Tools & Technologies

Marketing Technology IntegrationCustomer Profile ManagementDigital Engagement Tools

Certifications & Qualifications

Bachelor’s Degree in MarketingMBA or Advanced Degree (Preferred)

Industry Keywords

Financial ServicesFintechEcommerceDigital PaymentsSubprime Lending

About the role

Key responsibilities & impact

Define the destination state and multi-year path for the consumer digital experience
Own a prioritized roadmap across the website, mobile app, web portal and payments
Drive digital engagement, collection rate and cost to serve
Set and enforce a unified experience standard across digital surfaces
Partner with Consumer Acquisition and Customer Loyalty & Retention to translate business opportunities into digital experiences
Sequence competing roadmap demand based on value and capacity
Own website conversion optimization, prequalification, dealer finder, marketplace surfaces, lead capture and dealer matching
Own app and portal self-service, benefits delivery, progress, next-loan re-entry and efforts to reduce assisted contacts
Own end-to-end digital payments, including payment methods, processing, retries, recovery, governance, compliance and external relationships
Build shared foundations including unified login and customer profile, notifications, personalization and marketing technology integration
Define success measures and expected value, own release dates and build plans, and measure outcomes
Build, lead and develop a high-performing product, design and digital team
Report to the VP of Marketing
Work with marketing, product, engineering, servicing, analytics, compliance and vendor partners
Perform other duties as assigned

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business, Product Management, or a related field, or equivalent experience
10+ years of experience in digital product, digital customer experience, or ecommerce
At least 5 years in a leadership role
Proven track record owning consumer-facing website and mobile app experiences and the business outcomes they drive
Experience leading product managers and designers across more than one product surface
Experience owning or heavily influencing budget/investment decisions for a function or program area
Experience running an experimentation program and using quantitative and qualitative data to inform strategy and measure impact
Experience managing engineering, design and vendor partners to deliver a roadmap on a committed cadence
Demonstrated experience presenting to and influencing senior/executive audiences
Excellent written and verbal communication skills
Required degree must be earned at an institution of higher education accredited by the Council for Higher Education Accreditation or equivalent
Must not require sponsorship now or in the future to work legally for Credit Acceptance, including H-1B, H-4, or F-1 OPT visa holders
Preferred: MBA or other advanced degree
Preferred: Experience in financial services, fintech, or subprime/near-prime lending
Preferred: Experience with digital payments, billing or account servicing platforms
Preferred: Experience with marketplace, ecommerce or vehicle retailing experiences
Preferred: Experience with AI-assisted service experiences and containment economics

Benefits

Comp & perks

401(K) match
Adoption assistance
Parental leave
Tuition reimbursement
Comprehensive medical, dental and vision coverage
Many nonstandard benefits
Work from home
Occasional planned travel to the Southfield, Michigan office may be required
Annual bonus plan