Senior Manager, Consumer Lifecycle Marketing

Credit Acceptance

. Own the lifecycle marketing strategy and roadmap with the primary goal of increasing customer lifetime value .

Posted 10/14/2026full-timeRemote • United StatesSenior💰 $165,000 - $192,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Expertise in lifecycle marketing strategy and execution, with a focus on increasing customer lifetime value through data-driven segmentation, testing, and optimization. Strong collaboration with cross-functional teams to drive customer engagement and retention initiatives.

Highest-signal resume keywords

Lifecycle Marketing StrategyCustomer SegmentationMarketing Automation PlatformsTesting Program ManagementCustomer Lifetime Value Optimization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lifecycle MarketingCRM ProgramsCustomer RetentionDigital AdoptionData AnalysisPerformance Portfolio ManagementOnboarding Journey DesignBusiness Case DevelopmentIncremental Impact MeasurementEmail Marketing

Soft Skills

Problem SolvingBusiness JudgmentCommunication Skills

Tools & Technologies

Marketing AutomationCustomer Engagement PlatformsEmailSMSPush NotificationsIn-App Messaging

Industry Keywords

Customer EngagementRetention StrategiesBehavioral TargetingComplianceHigher Education Accreditation

About the role

Key responsibilities & impact

Own the lifecycle marketing strategy and roadmap with the primary goal of increasing customer lifetime value
Set customer contact strategy, including cadence, channel selection, frequency limits, and message priority
Design and run onboarding and first-payment journeys
Develop business cases and recommendations across the life of the loan, including digital adoption, benefits and rewards enrollment, and the path to a customer’s next vehicle
Own customer segmentation and targeting using behavior, tenure, and engagement data
Manage lifecycle marketing as a performance portfolio and optimize investment toward incremental lifetime value
Own the lifecycle testing agenda, including hypotheses, holdout tests, result analysis, and scaling successful programs
Partner with digital product, creative, marketing operations, analytics, servicing strategy, Legal, and Compliance teams
Report value created and identify future investment opportunities
Perform other duties as assigned

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business, or a related field, or equivalent experience
7+ years of experience in lifecycle, CRM, retention, or customer marketing
Proven track record increasing customer lifetime value, retention, or repeat purchase through lifecycle or CRM programs, measured incrementally
Hands-on experience with marketing automation and customer engagement platforms across email, SMS, push, and in-app
Experience running a testing program and measuring incremental impact with holdouts or control groups
Demonstrated problem solving and business judgment, with a track record of framing ambiguous problems quantitatively and making sound recommendations
Experience taking programs from brief to launch with product, creative, and analytics partners
Excellent written and verbal communication skills
Required degrees must have been earned at institutions of Higher Education accredited by the Council for Higher Education Accreditation or equivalent
Must not require sponsorship now or in the future to work legally for Credit Acceptance

Benefits

Comp & perks

Annual bonus plan
401(K) match
Adoption assistance
Parental leave
Tuition reimbursement
Comprehensive medical, dental, and vision coverage
Nonstandard benefits
Work-from-home arrangement
Occasional planned travel to the Southfield, Michigan office
Equal Opportunity Employer and inclusive working environment