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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in driving customer engagement and revenue growth through strategic prospecting and lead generation in the consumer packaged goods industry. Proficient in developing tailored solutions and maintaining alignment with key customers while leveraging sales intelligence tools for effective outreach.
Highest-signal resume keywords
Sales Experience in Consumer Packaged GoodsLead Generation Using Apollo and ZoomInfoRFP Development and SubmissionIntegrated Contract Packaging SalesCustomer Relationship Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Sales HuntingAccount ManagementFinancial Performance EvaluationRisk AssessmentProposal Development
Soft Skills
CollaborationCommunicationStrategic AlignmentRelationship Building
Tools & Technologies
ApolloZoomInfoClickUpAI Tools for ResearchLinkedIn Sales Navigator
Industry Keywords
Contract PackagingSupply Chain LogisticsConsumer Packaged GoodsFunctional NutritionBetter-for-You Snacks
Tech Stack
Tools & technologiesApollo
About the role
Key responsibilities & impact- Grow Crescent’s customer base by adding new Key Customers and drive top-line revenue growth
- Own a named list of target accounts and identify prospective customers’ outsourcing needs
- Drive lead generation and strategic prospecting using Apollo and ZoomInfo
- Maintain strategic alignment with prospective Key Customers using the Growth Strategy and KCEP
- Prepare presentations, RFP submissions, and customer-requested analyses
- Sell Crescent’s integrated model covering materials sourcing, primary packaging, secondary packaging, and omnichannel fulfillment
- Build segmented target account lists and multi-touch outbound sequences
- Develop relationships in functional nutrition, better-for-you snacks, and beauty and personal care verticals
- Evaluate regulatory, quality, trade compliance, capability, capacity, and financial risks of opportunities
- Build alignment among new Key Customers, corporate support teams, and site/operating teams
- Collaborate on Turnkey Display Materials sales opportunities and align campaign content with account strategy
- Maintain a robust new-business pipeline in ClickUp and Apollo
- Develop customer response, sales, marketing, branding, and social media materials
- Use approved AI and sales enablement tools for research, proposals, and customer materials
- Drive customer engagement and customized engineered solutions
- Produce annual sales plans, evaluate customer financial performance, support budget planning, and identify cost-saving initiatives
- Partner with Estimating, Operations, and Finance on transparent pricing
- Travel regularly to customer locations, Crescent sites, and industry trade shows
Requirements
What you’ll need- 5+ years of sales experience in the contract packaging, contract manufacturing, supply chain logistics, or consumer packaged goods industry, winning enterprise and mid-market customers
- Experience leading teams to develop formal RFP responses
- Demonstrated sales hunting track record and an established book of business in the consumer packaged goods world, including familiarity with retailers
- Working proficiency with sales intelligence and engagement platforms such as Apollo, ZoomInfo, and LinkedIn Sales Navigator, and with work management tools such as ClickUp
- Practical use of AI tools for research, prospect qualification, and content development
- Experience selling integrated contract packaging and fulfillment services, or selling into emerging and high growth brands (preferred)
