Crescent

Sales

• Grow Crescent’s customer base by adding new Key Customers and drive top-line revenue growth
• Own a named list of target accounts and identify prospective customers’ outsourcing needs
• Drive lead generation and strategic prospecting using Apollo and ZoomInfo
• Maintain strategic alignment with prospective Key Customers using the Growth Strategy and KCEP
• Prepare presentations, RFP submissions, and customer-requested analyses
• Sell Crescent’s integrated model covering materials sourcing, primary packaging, secondary packaging, and omnichannel fulfillment
• Build segmented target account lists and multi-touch outbound sequences
• Develop relationships in functional nutrition, better-for-you snacks, and beauty and personal care verticals
• Evaluate regulatory, quality, trade compliance, capability, capacity, and financial risks of opportunities
• Build alignment among new Key Customers, corporate support teams, and site/operating teams
• Collaborate on Turnkey Display Materials sales opportunities and align campaign content with account strategy
• Maintain a robust new-business pipeline in ClickUp and Apollo
• Develop customer response, sales, marketing, branding, and social media materials
• Use approved AI and sales enablement tools for research, proposals, and customer materials
• Drive customer engagement and customized engineered solutions
• Produce annual sales plans, evaluate customer financial performance, support budget planning, and identify cost-saving initiatives
• Partner with Estimating, Operations, and Finance on transparent pricing
• Travel regularly to customer locations, Crescent sites, and industry trade shows

Director of Sales