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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing regional marketing strategies that align with global priorities, focusing on pipeline creation and revenue growth. Proven ability to lead field marketing initiatives and collaborate effectively across teams while engaging with local markets.
Highest-signal resume keywords
B2B SaaS Marketing ExperienceField Marketing ExpertiseAccount-Based Marketing (ABM)Executive Communication SkillsFluency in Spanish
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing Strategy DevelopmentPipeline MeasurementRegional Marketing ExecutionCampaign LocalizationEvent Planning and ExecutionData Analysis for Marketing KPIsCommunity EngagementProduct Launch ExecutionRevenue Growth ImpactCross-Functional Collaboration
Soft Skills
Strong Communication SkillsAutonomous Work StyleCollaboration SkillsPresentation Skills
Certifications & Qualifications
Bachelor’s Degree in MarketingBachelor’s Degree in Business Administration
Industry Keywords
EMEA MarketingCustomer ExperienceContact CentersAI AgentsHyper-Growth Scale-Ups
About the role
Key responsibilities & impact- Develop and execute Cresta’s EMEA marketing strategy aligned to regional pipeline and CARR goals and global marketing priorities
- Translate global campaigns and product launches into regional execution plans
- Own and deliver the regional marketing plan across field events, ABM, digital programmes, executive engagement, and sponsorships
- Partner with EMEA Sales to drive pipeline creation and acceleration
- Act as the primary bridge between EMEA Sales and Global Marketing
- Provide regional insights to inform global messaging, campaigns, and roadmap decisions
- Track, measure, and report on marketing contribution to pipeline and revenue in alignment with global KPIs
- Build the foundation for scaling the EMEA marketing team over time
- Own and execute field marketing in Spain and across the region, including planning and running in-market events
- Partner with the Director of Product Marketing on localization and content
- Build Cresta’s presence in local CX communities in Spain, the UK and beyond by organizing community events and securing speaking opportunities
Requirements
What you’ll need- Bachelor’s degree in Marketing, Business Administration, a related technical field or equivalent practical experience
- 5+ years of B2B SaaS marketing experience
- Proven success leading EMEA or regional marketing programmes
- Experience operating within a global marketing organisation
- Strong enterprise field marketing and ABM experience
- Demonstrated impact on pipeline and revenue growth
- Ability to balance regional nuance with global brand consistency
- Excellent cross-functional collaboration skills
- Strong executive communication and presentation skills
- Comfortable operating autonomously in high-growth environments
- Experience in software categories related to contact centers, customer experience and AI AgentS
- Experience in hyper-growth scale-ups
- Marketing experience in the Spanish market
- Fluency in Spanish
Benefits
Comp & perks- Comprehensive medical, dental, and vision coverage with plans to fit you and your family
- Paid parental leave for all new parents welcoming a new child
- Remote work setup budget to help you create a productive home office
- Monthly wellness and communication stipend to keep you connected and balanced
- 20 days of vacation time to promote a healthy work-life blend
- Equity
- Comprehensive benefits package for you and your family