Event & Field Marketing Manager – East / Central

Cresta

. Build and execute field marketing programs aligned to regional Sales priorities, target accounts, and pipeline goals .

Posted 10/30/2026full-timeRemote • United StatesMid-LevelSenior💰 $110,000 - $150,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in B2B field marketing, managing multiple concurrent programs, and driving measurable results through strategic planning and execution. Proficient in collaborating with Sales and Marketing teams to enhance customer engagement and optimize program performance.

Highest-signal resume keywords

B2B Field Marketing ExperienceProgram ManagementPipeline AttributionEvent ROI MeasurementSales Collaboration

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Field MarketingEvent MarketingIntegrated Campaign ManagementBudget ManagementProgram StrategyPerformance EvaluationAccount TargetingConversion TrackingCustomer EngagementScalable Processes

Soft Skills

Strong CommunicationCross-Functional CollaborationAdaptabilityProblem SolvingStakeholder Management

Tools & Technologies

SalesforceHubSpotGongMoblyEvent Tools

Industry Keywords

B2B SaaSHigh-Growth EnvironmentAccount-Based MarketingCustomer ExperienceEnterprise Technology

About the role

Key responsibilities & impact

Build and execute field marketing programs aligned to regional Sales priorities, target accounts, and pipeline goals
Set program KPIs, track sourced and influenced pipeline, measure conversion and ROI, and translate results into recommendations
Work with Sales before, during, and after programs on account targeting, attendance, meetings, follow-up, and opportunity acceleration
Own 8–10+ programs per quarter across tradeshows, executive dinners, roadshows, customer programs, regional activations, and partner events
Manage strategy, budgets, vendors, contracts, promotion, attendee experience, onsite execution, and post-event reporting
Evaluate program performance, forecast spend, identify trade-offs, and shift investment toward high-impact programs
Partner with Demand Gen, Digital, Product Marketing, Partnerships, and Sales to drive attendance and engagement
Create differentiated customer and prospect experiences
Develop scalable field marketing processes and workflows
Partner with executives and Sales leaders on messaging, speaker preparation, executive experiences, and customer engagement

Requirements

What you’ll need

3–5+ years of B2B field marketing, regional marketing, event marketing, or integrated campaign experience
Experience owning field programs end-to-end, from strategy through execution and measurement
Comfortable managing 8–10+ concurrent programs per quarter in a fast-moving environment
Strong understanding of pipeline, revenue attribution, conversion, and event ROI
Proven experience partnering directly with Sales on account targeting, program strategy, and follow-up
Experience managing program budgets, vendors, contracts, and competing priorities
Strong communicator who can work effectively across Sales, Marketing, executives, agencies, and external partners
Currently based in the Eastern or Central U.S., with a strong preference for East Coast
Willing and able to travel approximately 20–30%
Preferred: Experience in a high-growth B2B SaaS or startup environment
Preferred: Experience with AI, Contact Center, Customer Experience, or adjacent enterprise technology
Preferred: Experience supporting enterprise or strategic Sales teams
Preferred: Experience with ABM/account-based field marketing programs
Preferred: Previous Sales/SDR experience or strong understanding of enterprise Sales processes
Preferred: Familiarity with Salesforce, HubSpot, Gong, and field marketing/event tools such as Mobly

Benefits

Comp & perks

Medical, dental, and vision plans designed to fit you and your family’s needs
Flexible vacation time to support a healthy work-life blend
Paid parental leave
Monthly gym and phone allowance
Work-from-home office stipend
Lunches and dinners for in-office employees via Grubhub