Director, Integrated Marketing

Creyos (formerly Cambridge Brain Sciences)

. Build and lead enterprise and account-based marketing strategy with the CMO, Sales leadership, and Revenue Operations .

Posted 10/28/2026full-timeRemote • United StatesLead💰 $155,000 - $175,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in building and leading enterprise and account-based marketing strategies, with a strong focus on integrated campaign development and performance optimization. Proven ability to coach and develop marketing teams while effectively collaborating with Sales and Revenue Operations.

Highest-signal resume keywords

Enterprise Marketing StrategyAccount-Based Marketing (ABM)Integrated Campaign DevelopmentTeam Leadership and CoachingSales and Revenue Operations Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

B2B MarketingCampaign ManagementMessaging and Content DevelopmentSegmentation and TargetingPerformance ReportingProject ManagementAudience Insight AnalysisLifecycle Marketing ProgramsCreative BriefingSales Cycle Navigation

Soft Skills

CoachingCommunicationDecisivenessResourcefulnessPresentation Skills

Tools & Technologies

SalesforceHubSpotGoogle AnalyticsMarTech Platforms

Industry Keywords

HealthTechSaaSDemand GenerationField MarketingAccount ProgressionPipeline ManagementRevenue Growth

About the role

Key responsibilities & impact

Build and lead enterprise and account-based marketing strategy with the CMO, Sales leadership, and Revenue Operations
Develop a tiered ABM model for strategic accounts, account clusters, and broader segments
Create repeatable account plays activated jointly by Sales and Marketing
Lead, coach, and develop team members across demand generation and field marketing
Set priorities, ownership, and performance expectations and address performance gaps
Establish frameworks and coaching for independent campaign execution
Lead integrated campaigns end to end, from business objective and audience insight through activation and optimization
Write briefs aligning messaging, content, creative, channels, Sales participation, timelines, and metrics
Sharpen segmentation and targeting for professional and mid-market programs
Partner on lifecycle programs supporting product engagement, renewal, advocacy, and expansion
Support go-to-market strategies for new feature launches through communication and advertising plans
Elevate messaging clarity and differentiation with the CMO
Provide actionable feedback on concepts, writing, design, and sales materials
Own the marketing campaign calendar and planning, briefing, launch-readiness, and post-campaign review cadence
Report on target-account engagement, lead progression, opportunity creation, pipeline value, and closed-won business
Partner with Revenue Operations to improve reporting and attribution and optimize future programs

Requirements

What you’ll need

8+ years of progressive B2B marketing experience, ideally in high-growth SaaS and specifically HealthTech
4+ years leading teams or complex cross-functional marketing programs
Demonstrated success building enterprise and ABM programs across one-to-one, one-to-few, and one-to-many motions
Proven ability to connect ABM activity to account progression, pipeline, revenue, or expansion
Experience marketing to enterprise buying committees through long, complex sales cycles
Strong integrated campaign development and project management across multiple channels and functions
Exceptional messaging, writing, editing, creative briefing, and presentation skills
Ability to tailor tone, framing, and content to the audience and desired outcome
Close working history with Sales, account management, and Revenue Operations
Experience coaching marketers at varying levels of capability and independence
Comfortable in a growth-stage, resource-constrained environment; resourceful, decisive, and low ego
Familiarity with Salesforce, HubSpot, Google Analytics, and other MarTech platforms

Benefits

Comp & perks

Comprehensive medical, dental, vision, mental health, wellness and other benefits
Career paths leading to more senior roles
Professional development and career advancement opportunities
Annual company-wide break in December
Vacation
Quarterly Personal Days
Two additional holidays per year: U.S. Independence Day and U.S. Thanksgiving
Employment accommodations for applicants with disabilities