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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates strong technical expertise in Paid Search, particularly with Google Ads, while effectively managing campaign performance, budgets, and strategies. Capable of analyzing data to provide actionable insights and recommendations, alongside motivating and developing team members.
Highest-signal resume keywords
Paid Search ExpertiseGoogle Ads ManagementCampaign Performance AnalysisBidding Strategies ManagementClient Communication
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Paid Search Campaign ManagementCampaign TrackingPerformance OptimizationData AnalysisAutomation FeaturesBudget ManagementTechnical Issue ResolutionStrategy DevelopmentBidding StrategiesAttention to Detail
Soft Skills
Team MotivationCoachingClient Relationship ManagementCommunicationTime Management
Tools & Technologies
Google AdsCampaign Management PlatformsAnalytics ToolsReporting Tools
Industry Keywords
Paid SearchDigital MarketingROIAccount ProfitabilityResource EfficiencyClient RetentionIndustry Best Practices
About the role
Key responsibilities & impact- Own day-to-day Paid Search activity across a key client account
- Manage and optimise Paid Search campaigns across Google Ads and other relevant platforms
- Monitor campaign performance and identify opportunities to improve efficiency, results and return on investment
- Manage campaign budgets, pacing and spend allocation
- Own campaign setup, implementation and ongoing management
- Manage bidding strategies and leverage automation and platform features
- Ensure appropriate campaign tracking and measurement
- Identify and resolve technical campaign issues, working with platform support teams where needed
- Keep up to date with Google Ads developments, new features and industry best practice
- Support development and implementation of Paid Search strategies
- Analyse campaign performance and translate data into actionable insights and recommendations
- Identify opportunities to test new approaches, audiences, bidding strategies and campaign formats
- Contribute to regular performance reporting and communicate results, learnings and next steps
- Collaborate with Account Managers, Senior Account Managers and wider specialists
- Communicate campaign performance, insights and recommendations to clients
- Manage workload, priorities, deadlines and client expectations
- Motivate, coach and develop others; delegate effectively and empower team members
Requirements
What you’ll need- Strong technical Paid Search expertise
- Experience managing and optimising Paid Search campaigns across Google Ads and other relevant platforms
- Experience managing bidding strategies, automation and platform features
- Experience with campaign tracking and measurement
- Ability to identify and resolve technical campaign issues
- Up-to-date knowledge of Google Ads developments, new features and industry best practice
- Ability to analyse campaign performance and translate data into actionable insights
- Ability to support Paid Search strategy development and implementation
- Ability to confidently communicate campaign performance, insights and recommendations to clients
- Ability to lead client meetings and navigate difficult conversations
- Ability to manage multiple accounts, competing priorities and simultaneous deadlines
- Strong analytical mindset
- Ability to motivate, coach and develop others
- Exceptional attention to detail and quality standards
- Commercial understanding of account profitability, resource efficiency, client retention and growth
- Ability to work full-time, 5 days per week, including regular Saturday and Sunday work, swapping weekdays accordingly
- Ability to work remotely in the UK
Benefits
Comp & perks- Flexible working hours if agreed in advance with line managers
- Full-time, 5-day working week with weekday swapping to accommodate weekend work
- Potential contract extension depending on client requirements and business needs