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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates strong technical expertise in Paid Social, particularly LinkedIn and Meta, while effectively managing client relationships and account growth. Capable of leading teams, optimizing campaigns, and implementing quality assurance improvements across multiple platforms.
Highest-signal resume keywords
Paid Social ExpertiseCampaign OptimizationClient Relationship ManagementAnalytical MindsetTeam Leadership
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Bidding LogicAutomationConversion Lift StudiesData AnalysisQuality Assurance
Soft Skills
CoachingDelegationAttention to DetailMotivationCommunication
Tools & Technologies
LinkedInMetaTikTokRetail MediaSearch Platforms
Industry Keywords
Account GrowthClient RetentionMulti-Channel StrategyData HygieneCreative Briefing
About the role
Key responsibilities & impact- Lead a pod of clients and team members
- Own account performance, client relationships, and account growth
- Balance strategic planning with hands-on paid media delivery
- Delegate work and manage pod capacity
- Ensure accuracy, efficiency, and quality of team output
- Implement system-level quality assurance improvements
- Coach and mentor account executives and account managers
- Oversee delivery against multiple complex project briefs and deadlines
- Define standards for bidding logic, automation, and data hygiene
- Implement proprietary and third-party automation to improve account margins
- Help define testing and measurement roadmaps with Account and Strategy Directors
- Use Conversion Lift Studies to validate the business impact of media spend
- Lead resolution of technical crises and liaise with senior platform support
- Advise clients on multi-channel budget shifts
- Ensure cohesive account development plans across Search, Social, and emerging platforms
- Audit account roadmaps and take accountability for client retention and upsells
- Guide data-led creative briefing and foster a creative-first culture
- Own client channel roadmaps and pioneer emerging platforms such as TikTok and Retail Media
- Monitor client margins and Croudie budgets
- Lead and support significant presentations, including QBRs
- Manage stakeholders and act as a client point of contact with Account Director support
- Develop team technical excellence and drive innovative, commercially focused media solutions
Requirements
What you’ll need- Strong technical expertise in Paid Social, particularly LinkedIn and Meta
- Ability to shape and optimise campaigns and develop channel strategy
- Experience leading important client meetings and presenting insight-led recommendations
- Ability to manage multiple accounts, competing priorities, and simultaneous deadlines
- Strong analytical mindset and ability to translate complex data into actionable insights
- Ability to motivate, coach, and develop others
- Effective delegation and team empowerment skills
- Exceptional attention to detail and commitment to accuracy and quality
- Ability to improve processes and strengthen quality assurance
- Understanding of account profitability, resource efficiency, client retention, and growth
- Experience or knowledge of bidding logic and automation
- Knowledge of Conversion Lift Studies and testing/measurement roadmaps
- Ability to troubleshoot technical issues and liaise with platform support
- Ability to work across Search, Social, TikTok, and Retail Media platforms
- No explicit educational credential or minimum years of experience stated
Benefits
Comp & perks- Hybrid working model: minimum 3 days a week in the Shrewsbury office and remaining days from home
- Clear path to progression
- Development opportunities and regular performance reviews
- Paid sabbatical at 7 years, with option to take it unpaid at 5 years
- 25 days holiday a year
- Discretionary annual performance-based incentive
- Sales commission
- Recruitment referrals bonus
- Health & Wellbeing contribution
- 2 Recharge Days each holiday year
- Ride to Work scheme
- Railcard Season Ticket loan
- Home office screen
- Free fruit, breakfast cereals, snacks, and tea & coffee
- Complimentary weekly lunch
- Enhanced Primary and Secondary family leave, extended Parental Leave and Shared Family Leave
- Life insurance and income protection
- Medical Cash Plan
- Pension
- Curated third-party learning platform and access to Croud Campus
- Peer-to-peer recognition scheme ('bonusly')
- Team off-sites and regular socials
- Year-round holiday parties
- Flexible working options
- Day to make a difference