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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Digital Marketing and SEO, with a strong focus on client account management, strategy development, and team leadership. Proven ability to drive performance, enhance client service, and innovate processes within a digital marketing context.
Highest-signal resume keywords
Digital Marketing ExpertiseSEO Advertising ExperienceClient Account ManagementTeam Leadership and MentoringAnalytical and Mathematical Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
SEO Best PracticesAccount Development PlansCampaign Reporting and MeasurementMarket Tools TrackingResource PacingNegotiation SkillsTime ManagementMicrosoft ExcelMicrosoft WordMicrosoft PowerPoint
Soft Skills
Excellent Communication SkillsOrganizational SkillsPresentation SkillsAttention to DetailAbility to Multitask
Certifications & Qualifications
Degree Level Education
Industry Keywords
Client StrategiesOrganic PerformanceDigital Services UpsellingKnowledge SharingCross-Channel Processes
About the role
Key responsibilities & impact- Develop and execute client strategies to increase commercial performance and provide excellent customer service
- Devise and deliver Account Development Plans for each client
- Manage client account profitability and resource pacing
- Input into the overall direction of the Organic Performance department
- Pioneer departmental direction across the team
- Develop, mentor and train team members remotely and in person
- Ensure client accounts follow SEO best practice and monitor hygiene factors
- Define SEO best practice and scalable processes
- Track market tools and opportunities supporting client strategy and Croud’s product offering
- Deliver innovation, knowledge sharing and client insights
- Provide campaign reporting and measurement, ensuring reports are timely and accurate
- Share learnings with Social, Display, PPC and Analytics teams
- Direct and guide SEO Executives and Managers on communication and client service
- Line manage SEO Executives and Managers, including monthly 1:1s and Quarterly Performance Reviews
- Advocate knowledge sharing and cross-channel processes
- Innovate technologies and ways of working and contribute to the tech roadmap
- Oversee regular and ad hoc team projects
- Contribute to new business processes and oversee sales support delivery
- Identify opportunities to upsell digital services across the client portfolio
- Drive team performance, margin and incremental revenue
- Identify workflow efficiencies and continuously improve processes
- Support Croud marketing activities such as whitepapers, blog posts and speaking opportunities
Requirements
What you’ll need- Currently operating at Account Director level or equivalent, with proven experience leading accounts of similar scale and complexity
- Degree level education or relevant equivalent experience
- In-depth demonstrable experience in Digital Marketing
- In-depth demonstrable experience in SEO advertising
- Excellent communication, organisation, and presentation skills
- Mathematical and analytical mindset
- Exceptional client service skills
- Highly organised with ability to multitask
- Impeccable attention to detail
- Excellent Microsoft Office skills, including Excel, Word and PowerPoint
- Proven track record of working to deadlines
- Proven time management skills
- Proven ability to negotiate
- Ability to autonomously identify opportunities, generate ideas and formulate strategies
- Leadership skills, including managing direct reports and motivating teams
- Demonstrable line management experience, mentoring and training
- Proven experience in client expectation management roles and situations
- Clear passion for digital marketing and SEO
Benefits
Comp & perks- Paid sabbatical at 7 years, with an option to take it unpaid at 5 years
- 25 days holiday a year
- Discretionary annual performance based incentive
- Sale commission
- Recruitment referrals bonus
- Health & Wellbeing contribution
- 2 Recharge Days each holiday year
- Ride to Work scheme
- Railcard Season Ticket loan
- Home office screen
- Free fruit, breakfast cereals, snacks, and tea & coffee
- Complimentary lunch every week
- Enhanced Primary and Secondary family leave
- Extended Parental Leave and Shared Family Leave
- Life insurance and income protection
- Medical Cash Plan
- Pension
- Curated 3rd party learning platform and access to Croud Campus
- Peer to peer recognition scheme 'bonusly'
- Team off-sites and regular socials
- Year-round holiday parties
- Flexible working options
- Day to make a difference