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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in SEO and Digital Marketing, with a strong focus on client account management, strategy development, and team leadership. Proven ability to drive commercial performance and deliver exceptional client service while managing resources effectively.
Highest-signal resume keywords
SEO AdvertisingDigital MarketingClient Account ManagementLeadership SkillsAnalytical Mindset
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
SEO Best PracticeAccount Development PlansCampaign ReportingMarket Tools MonitoringProcess ImprovementNegotiation SkillsTime ManagementMicrosoft ExcelMicrosoft WordMicrosoft PowerPoint
Soft Skills
Excellent CommunicationOrganizational SkillsPresentation SkillsAttention to DetailClient Service Skills
Industry Keywords
Organic Search StrategiesCross-Team CollaborationPerformance InsightsInnovation ProcessesUpselling Opportunities
About the role
Key responsibilities & impact- Support the Head of Organic, Strategy Director and account management team in implementing SEO/GEO strategies for key clients
- Manage and deliver SEO scopes using internal resources and specialist network partners
- Build and implement client Account Development Plans to achieve annual business objectives and targets
- Contribute to new business pitches and innovation processes
- Lead unified Organic Search strategies across technical SEO, content, PR and LLMs
- Develop and execute client strategies to increase commercial performance and provide excellent customer service
- Manage client account profitability and resource pacing
- Contribute to the overall direction of the Organic Performance department
- Pioneer departmental direction across the team
- Develop, mentor and train team members remotely and in person
- Ensure client accounts follow SEO best practice and monitor hygiene factors
- Define SEO best practice and scalable processes
- Monitor new market tools and opportunities and share insights with the wider team
- Deliver client innovation, knowledge sharing and performance insights
- Provide accurate, timely campaign reporting and measurement
- Share learnings with Social, Display, PPC and Analytics teams
- Direct and guide SEO Executives and Managers on communication and client service standards
- Line manage SEO Executives and Managers, including monthly 1:1s and quarterly performance reviews
- Drive cross-team and cross-channel knowledge sharing and process delivery
- Innovate technologies and ways of working and contribute to the technology roadmap
- Oversee team projects and delivery
- Contribute to new business and oversee sales support delivery
- Identify upselling opportunities across the client portfolio
- Drive team margin and incremental revenue performance
- Identify workflow efficiencies and improve processes
- Contribute to Croud marketing activities, including whitepapers, blog posts and speaking opportunities
Requirements
What you’ll need- Currently operating at Account Director level (or equivalent), with proven experience leading accounts of similar scale and complexity
- Degree level education or relevant equivalent experience
- In-depth demonstrable experience in Digital Marketing
- In-depth demonstrable experience in SEO advertising
- Excellent communication, organisation, and presentation skills
- Mathematical and analytical mindset
- Exceptional client service skills
- Highly organised with an ability to multitask
- Impeccable attention to detail
- Excellent Microsoft Office skills, including Excel, Word and PowerPoint
- Proven track record of working to deadlines
- Proven time management skills
- Proven ability to negotiate
- Ability to autonomously identify opportunities, generate ideas and formulate strategies
- Leadership skills, including managing direct reports and motivating others
- Demonstrable line management experience, mentoring and training
- Proven experience in client expectation management roles and situations
- Clear passion for digital marketing and SEO
- Standard hours are 9:00am to 5:30pm, with flexibility by prior agreement and occasional work outside these hours
Benefits
Comp & perks- Paid sabbatical at 7 years, with an option to take it unpaid at 5 years
- 25 days holiday a year
- Discretionary annual performance based incentive
- Sale commission
- Recruitment referrals bonus
- Health & Wellbeing contribution
- 2 Recharge Days each holiday year
- Ride to Work scheme
- Railcard Season Ticket loan
- Home office screen
- Free fruit, breakfast cereals, snacks, and tea & coffee
- Complimentary lunch every week
- Enhanced Primary and Secondary family leave, extended Parental Leave and Shared Family Leave
- Life insurance and income protection
- Medical Cash Plan
- Pension
- Curated 3rd party learning platform and access to Croud Campus
- Peer to peer recognition scheme 'bonusly'
- Team off-sites and regular socials
- Year-round holiday parties
- Flexible working options
- Day to make a difference