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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B SaaS marketing with a focus on lifecycle, customer, and growth marketing. Proficient in developing and optimizing customer journeys, segmentation models, and automation strategies using AI and CRM tools.
Highest-signal resume keywords
B2B SaaS MarketingLifecycle MarketingSegmentation ModelsHubSpotAI Automation
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Customer Journey MappingAccount Scoring ModelsActivation StrategiesCross-Sell PlaysData-Driven Decision MakingCohort AnalysisEmail MarketingWebinar ManagementRetention StrategiesGrowth Marketing
Soft Skills
Creative JudgmentCommunication SkillsAnalytical ThinkingProblem SolvingCollaboration
Tools & Technologies
HubSpotIntercomClaudeCRMData Warehouse Tools
Industry Keywords
Travel MarketingTourism MarketingDestination MarketingCustomer EngagementOnboarding Programs
About the role
Key responsibilities & impact- Own the end-to-end journey for prospects and customers
- Build always-on programs for new-logo acquisition, onboarding, adoption, cross-product engagement, expansion and renewal
- Map customer and prospect journeys from onboarding through renewal or from first touch to SAO and win-back
- Define important customer moments, cohorts, triggers and requirements for the GTM engineer
- Score accounts on fit and intent to support target-account strategy and sales targets
- Develop message strategies by cohort, channel and timing across email, in-product, website, webinars, community and account-manager conversations
- Adapt messaging by market, tier, and new versus former customer across North America, Australia and New Zealand, and Europe
- Lead onboarding and adoption programs and set activation goals with Product and Support
- Run expansion conversion programs
- Build cross-sell plays for Planner, Creators, UGC and DAM, including pricing and peer examples
- Report activation, expansion pipeline, retention and nurture conversion, and recommend changes
- Use AI with the GTM engineer to automate manual lifecycle-program steps
- Independently build, optimize, test and improve programs using Claude, CRM and data warehouse tools
Requirements
What you’ll need- 8+ years in B2B SaaS marketing, with at least 3 years in lifecycle, customer or growth marketing
- Track record of always-on lifecycle programs that moved activation, expansion or retention
- Experience building segmentation, cohort and account scoring models, and turning them into triggers and journeys
- Strong creative judgment for formats, channels and communications
- Working knowledge of HubSpot or a similar platform and Intercom
- Knowledge of how product usage data drives triggers and segmentation
- Ability to turn data into decisions, write requirements, and brief an engineer on what to build
- Hands-on use of AI to automate workflows
- Experience in travel, tourism or destination marketing is a plus
Benefits
Comp & perks- Competitive salary and benefits plan
- Parental leave
- Extended learning and development opportunities through the DevDollars program
- Equity incentives
- Feel-Good Fridays: half-day off every other Friday in summer
- No-meeting Fridays year-round
- Flexible work hours
- Regular team socials and team events
- Up to 8 weeks of vacation
- Up to $3000 towards your next trip
- Travel and work from a country of your choice for 90 days
- Interview process accommodations upon request