CrowdRiff

Marketing

• Own the end-to-end journey for prospects and customers
• Build always-on programs for new-logo acquisition, onboarding, adoption, cross-product engagement, expansion and renewal
• Map customer and prospect journeys from onboarding through renewal or from first touch to SAO and win-back
• Define important customer moments, cohorts, triggers and requirements for the GTM engineer
• Score accounts on fit and intent to support target-account strategy and sales targets
• Develop message strategies by cohort, channel and timing across email, in-product, website, webinars, community and account-manager conversations
• Adapt messaging by market, tier, and new versus former customer across North America, Australia and New Zealand, and Europe
• Lead onboarding and adoption programs and set activation goals with Product and Support
• Run expansion conversion programs
• Build cross-sell plays for Planner, Creators, UGC and DAM, including pricing and peer examples
• Report activation, expansion pipeline, retention and nurture conversion, and recommend changes
• Use AI with the GTM engineer to automate manual lifecycle-program steps
• Independently build, optimize, test and improve programs using Claude, CRM and data warehouse tools

Explore Principal, Lifecycle Marketing at CrowdRiff. Review requirements and application details.

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Principal, Lifecycle Marketing