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Area Director – Southern Maryland & Northern Virginia
Crunch Fitness. Drive sales execution by embedding the Crunch Sales System and auditing appointment setting, tours, follow-ups, and appointment execution .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in driving sales execution and team performance through effective coaching, KPI analysis, and leadership development in multi-unit environments. Proficient in membership sales, CRM systems, and operational compliance to ensure a consistent member experience.
Highest-signal resume keywords
Membership Sales MasteryCRM Systems ProficiencyField Coaching ExperienceMulti-Unit Team LeadershipKPI Dashboard Review
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Sales ExecutionPerformance AuditingAction Plan DevelopmentEvent Setup OversightLead CollectionROI TrackingUniform Compliance AuditingSOP AdherenceGoal AlignmentContests Design
Soft Skills
CoachingLeadership DevelopmentCommunicationTeam Performance ManagementCommunity Relationship Building
Certifications & Qualifications
Valid Driver’s License
Industry Keywords
FitnessHospitalityRetailAppointment SettingMember ExperiencePerformance GapsOutreach RepresentativesShadowing SessionsLeadership One-on-OnesRotating Shifts
About the role
Key responsibilities & impact- Drive sales execution by embedding the Crunch Sales System and auditing appointment setting, tours, follow-ups, and appointment execution
- Coach GMs, PTMs, AGMs, and MSRs on sales tone, urgency, retention flow, and performance gaps
- Ensure every member receives a confident, connected, and consistent experience
- Perform club walkthroughs and audit uniform compliance, front desk standards, cleanliness, and SOP adherence
- Develop leaders through shadowing sessions, leadership one-on-ones, goal alignment huddles, and individual growth plans
- Review KPI dashboards covering joins, PT revenue, appointments, and outreach
- Create measurable, time-bound action plans and drive performance through contests, recognition, whiteboards, and leaderboards
- Step into the role of an absent manager and drive team performance
- Support outreach representatives in building community buzz and business relationships
- Review lead-source reports and oversee event setup, lead collection, follow-up, and ROI tracking
- Submit weekly summaries, coaching logs, leadership development progress, and club visit recaps to the VP
- Help design contests, blitzes, and campaign launches across the region
- Proactively propose staffing changes when performance or morale is off course
Requirements
What you’ll need- 5+ years leading multi-unit teams in fitness, hospitality, or retail with proven results
- Mastery of membership sales, CRM systems, PT program integration, and field coaching
- Willingness to travel up to 90%
- Willingness to work weekend shifts
- Ability to commit to a 40-hour work week with rotating shifts Monday through Sunday
- Valid driver’s license
- Willingness to travel as needed for the position
Benefits
Comp & perks- Bonus based on performance
- Competitive salary
- Employee discounts
- Free uniforms
- Health insurance
- Opportunity for advancement
- Paid time off
- Training & development
- Flexible work from home options available
- Free membership
- Free Results Membership for you & one loved one
- Employee discounts on apparel, personal training and child care
- Career growth & upward movement
- Annual reviews, incentives & performance based promotions
- Company paid certifications
- Paid personal training certifications with free CEUs