Senior Area Director of Operations – Fitness Industry

Crunch Fitness

. Lead, coach, and develop Area Directors of Operations and General Managers across an assigned territory of approximately 15 clubs .

Posted 10/14/2026full-timeRemote • United StatesSenior💰 $120,000 - $155,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates strong leadership in multi-unit operations, focusing on financial acumen, performance management, and member experience. Proven ability to develop leaders, drive profitability, and manage new club openings effectively.

Highest-signal resume keywords

Multi-Unit Operations LeadershipFinancial AcumenPerformance ManagementLeadership DevelopmentNew Club Openings

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

P&L InterpretationBudget ManagementRevenue GrowthLabor Performance ManagementOperational Metrics Analysis

Soft Skills

Executive PresenceCommunication SkillsJudgmentInfluencing Skills

Certifications & Qualifications

Bachelor's Degree in Business or Management

Industry Keywords

FitnessHospitalityRetailMembership-Based ServicesHigh-Volume Consumer Business

About the role

Key responsibilities & impact

Lead, coach, and develop Area Directors of Operations and General Managers across an assigned territory of approximately 15 clubs
Drive territory performance across EBITDA/profitability, net membership growth, new member production, average EFT, labor performance, retention, and member experience
Review financial and operating performance, identify trends and opportunities, and ensure action plans are implemented and sustained
Hold Area Directors of Operations and General Managers accountable for operating standards, business results, leadership effectiveness, and Company priorities
Build leadership bench strength and succession plans across Area Director, General Manager, and Assistant General Manager roles
Own selection and staffing of General Managers and Assistant General Managers, including staffing for new club openings
Manage territory performance against approved operating, payroll, and expense budgets and drive corrective action
Ensure operational training is delivered, reinforced, and applied
Ensure clubs deliver exceptional member experience and meet expectations for cleanliness, safety, facility standards, service, and execution
Drive club-level execution of Company retail programs, including sales expectations, merchandising, and inventory controls
Partner with Personal Training, Group Fitness, Retail, Facilities, People & Culture, Finance, Marketing, Presale, and New Club Operations
Support new club development through presale and pre-opening, including selection, training, staffing readiness, and coordination
Assume Operations ownership of new clubs on opening day and ensure transition into ongoing operations
Provide hands-on leadership during performance challenges, leadership transitions, new openings, acquisitions, and other periods requiring elevated support
Maintain a strong field presence through regular market and club visits throughout the assigned territory

Requirements

What you’ll need

7+ years of progressive multi-unit operations leadership experience, ideally within fitness, hospitality, retail, membership-based services, or another high-volume consumer business
Demonstrated experience leading multi-unit or regional leaders, in addition to individual location managers
Proven success managing a significant portfolio of locations and driving measurable improvement in revenue, profitability, growth, labor performance, and customer/member experience
Strong track record of developing leaders and building leadership bench strength
Strong financial acumen with the ability to interpret P&Ls, budgets, operating metrics, forecasts, and performance trends
Ability to quickly identify performance gaps, establish clear priorities, and drive accountability through multiple leadership levels
Strong executive presence, communication skills, judgment, and ability to influence across functions
Experience supporting new location openings, market expansion, acquisitions, integrations, or significant operational transitions preferred
Ability to operate effectively in a fast-paced, growing, geographically dispersed organization
Bachelor's degree in Business, Management, or a related discipline preferred; significant relevant leadership experience may be considered in lieu of a degree
Valid driver's license, reliable transportation, and ability to travel frequently throughout the assigned territory
Ability to travel generally 50% or more, including overnight travel

Benefits

Comp & perks

Bonus based on performance
Competitive salary
Paid time off
Training & development
Dental insurance
Vision insurance
Company-sponsored health and welfare benefits
Professional development opportunities
Complimentary Crunch Fitness Peak Results membership
Free Membership
Employee Discount
Health Benefits for Full-Time Employees