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Channel Sales Manager
Crunchtime. Manage and expand the channel partner ecosystem across the United States and EMEA .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing and expanding channel partner ecosystems, driving proactive sales strategies, and achieving Committed Annual Recurring Revenue (CARR) targets. Proficient in strategic analysis, pipeline management, and cross-functional collaboration to enhance sales performance in the B2B SaaS sector.
Highest-signal resume keywords
Channel Sales ManagementB2B SaaS ExperienceCARR CommitmentStrategic AnalysisCRM Tools Expertise
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Channel SalesBusiness DevelopmentRevenue ForecastingPipeline ManagementData-Driven Business ReviewsNegotiation SkillsRelationship ManagementCross-Selling MethodologiesSales EnablementMarket Strategy Development
Soft Skills
Analytical SkillsProblem-SolvingConflict ResolutionResilienceInfluencing Skills
Tools & Technologies
SalesforceCRM Tools
Industry Keywords
Channel Partner EcosystemCommitted Annual Recurring RevenueB2BSaaS Revenue MetricsEMEA MarketUS MarketSales StrategiesGo-To-Market StrategiesCross-Functional InitiativesExecutive Leadership
About the role
Key responsibilities & impact- Manage and expand the channel partner ecosystem across the United States and EMEA
- Drive a cultural and operational shift from a reactive order-taking model to a proactive, predictable sales engine
- Increase channel sales by securing, tracking, and enforcing Committed Annual Recurring Revenue (CARR) targets
- Develop joint go-to-market strategies and business plans with key partners
- Coach partners and internal team members on pipeline generation and cross-selling methodologies
- Equip US and EMEA partners with sales enablement resources, competitive battlecards, and continuous product training
- Implement forecasting and pipeline management processes and present regular reports to executive leadership
- Identify, recruit, and onboard high-value channel partners in strategic US and EMEA territories
- Manage partner agreements, including CARR commitments, sales expectations, tiering, and margin structures
- Lead cross-functional initiatives with Direct Sales, Marketing, and Customer Success
- Provide structured channel feedback to product and engineering teams to influence product roadmaps
Requirements
What you’ll need- Minimum of 5-7 years of progressive experience in channel sales, business development, or direct sales management within the B2B SaaS or technology sector
- Demonstrated experience managing partner ecosystems in both the US and EMEA regions
- Strong understanding of diverse markets
- Proven track record of transitioning teams or partners from reactive models to proactive, quota-carrying, and CARR-committed structures
- Strong analytical skills to evaluate channel opportunities, measure ROI, manage complex revenue forecasts, and conduct data-driven business reviews
- Excellent negotiation, presentation, and relationship management skills
- Ability to influence C-level executives at partner organizations and internally
- Ability to travel frequently, up to 40%, across the US and EMEA
- High capacity for strategic analysis, complex problem-solving, and conflict resolution
- Resilience to manage multiple cross-functional priorities, bridge varying time zones, and operate effectively in a fast-paced, high-growth environment
- Bachelor’s degree preferred, not required
- Prior experience managing a team of internal Channel Sales Managers preferred
- Deep knowledge of SaaS revenue metrics (CARR, ARR, NRR, Churn) preferred
- Expertise with modern CRM tools such as Salesforce preferred
- Experience operating direct and channel sales motions under one organization preferred
Benefits
Comp & perks- Variable compensation included in estimated total cash compensation
- Reasonable accommodations for applicants and employees with disabilities
- Inclusive and diverse workplace
- Equal opportunity employment