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Growth Marketing Manager
Crypto Banter. Own the Bubbles to exchange signup funnel end to end: traffic, activation, registration, KYC completion .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in growth marketing strategies, particularly within the crypto exchange sector, with a strong focus on conversion metrics and analytics. Proficient in managing lifecycle marketing tools and conducting A/B testing to optimize user engagement and retention.
Highest-signal resume keywords
Growth Marketing ExperienceAnalytics Tools ProficiencyA/B Testing ExpertiseSQL SkillsLifecycle Marketing Tools
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Conversion Metrics ManagementFunnel BuildingKYC CompletionCommunity GrowthReferral Program Management
Soft Skills
CopywritingCollaboration with Designers
Tools & Technologies
GA4MixpanelAmplitudeEmail Marketing ToolsPush Notification Tools
Industry Keywords
Crypto ExchangeCompliance LimitsAffiliate ProgramsUser EngagementTraffic Activation
Tech Stack
Tools & technologiesSQL
About the role
Key responsibilities & impact- Own the Bubbles to exchange signup funnel end to end: traffic, activation, registration, KYC completion
- Map and fix the drop off points in app, on web and across email and push
- Design and run a steady stream of growth experiments (A/B tests on CTAs, onboarding, placements, incentives)
- Build in product conversion moments, for example a "trade this coin" prompt when a bubble is moving
- Work with the live show and content teams to drive Bubbles traffic and signups from streams, YouTube and X
- Set up clean tracking with product and data: attribution, cohorts, CAC, signup and funded account rates
- Manage referral and affiliate flows with the exchange partner and keep reporting tight
- Report weekly on what worked, what flopped and what is next
Requirements
What you’ll need- 3+ years in growth, performance or lifecycle marketing, ideally in a crypto exchange
- A proven record of moving a conversion metric, with numbers to show for it
- Strong with analytics tools (for example GA4, Mixpanel or Amplitude) and A/B testing
- Hands on with lifecycle tools for push, email and in app messaging
- Comfortable writing sharp copy and briefing designers
- You live and breathe crypto, and you know what makes a degen click and what makes them bounce
- Clear grasp of compliance limits around promoting exchanges and financial products
- Experience with exchange affiliate or referral programs
- Built funnels across multiple regions with different regulations
- SQL skills or comfort pulling your own data
- Experience growing a community or creator led product
Benefits
Comp & perks- A front row seat at one of the most watched brands in crypto
- Real ownership: your funnel, your experiments, your wins