Crypto Banter

Growth Marketing

• Own the full-funnel architecture, including paid acquisition strategy, end-to-end campaigns, landing pages and email sequences through sign-up
• Lead creative quality control, including hooks, angles and performance copy, while partnering with designers and editors
• Track metrics daily, manage spend, shift budget and optimize funnel logic to drive revenue and ROI
• Set audience strategy, identify new segments and develop warming and conversion strategies
• Execute lifecycle journeys from Meta lead through challenge participation
• Own the tools and tracking that keep users engaged from first click through the final product

Growth Marketing Manager