Marketing Manager

Cryptonow Group AG

. Plan, execute and optimise integrated marketing campaigns across European markets .

Posted 10/22/2026full-timeVienna • AustriaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in planning and executing integrated marketing campaigns across European markets, with a strong focus on customer acquisition, retention, and brand awareness in the fintech and crypto sectors. Proficient in managing multi-channel strategies, including digital marketing, CRM, and performance analytics.

Highest-signal resume keywords

Integrated Marketing CampaignsDigital MarketingProject ManagementA/B TestingFluent English And German

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign PlanningCustomer AcquisitionEmail MarketingSEOPaid MediaAnalytics ToolsConversion OptimizationCRM CampaignsPerformance TrackingBudget Management

Soft Skills

Analytical MindsetStrong Project Management Skills

Industry Keywords

FintechCryptoPaymentsConsumer BrandsRegulated IndustryMiCARGamblingPharma

About the role

Key responsibilities & impact

Plan, execute and optimise integrated marketing campaigns across European markets
Drive brand awareness, customer acquisition, activation and retention for the Cryptonow platform and Crypto Gift Cards
Manage social media, email and CRM, website and SEO, paid media and influencer collaborations
Run and optimise paid campaigns focused on efficient customer acquisition
Test and improve landing pages, emails and offers to increase conversion
Develop CRM campaigns to increase retention
Create and steer copy, visuals and video with internal designers and external agencies
Coordinate campaign and content localisation for European markets
Support launches in new countries with marketing plans and launch campaigns
Support PR activities, including press releases, media requests and partner communication
Track performance along the funnel
Manage campaign budgets, agencies and external service providers
Report to the CMO and collaborate with Sales, Product, Compliance, Design and external agencies

Requirements

What you’ll need

At least 5 years of experience in marketing, ideally in fintech, crypto, payments or consumer brands
Proven experience in planning and executing multi-channel campaigns, online and offline
Hands-on experience with digital marketing, including paid media, email marketing and analytics tools
Track record of campaigns that delivered measurable results in acquisition or conversion
Strong project management skills and the ability to manage several markets and deadlines in parallel
Experience in briefing and managing agencies and freelancers
Analytical mindset and confidence in working with KPIs; experience with A/B testing
Interest in crypto and fintech; experience in a regulated industry (financial services, MiCAR, gambling, pharma) is a strong plus
Fluent English and German; further European languages are a plus

Benefits

Comp & perks

Competitive compensation and opportunities for professional growth
3 extra Holidays (Health Days)
Offices in Vienna (Austria) and Zug (Switzerland)