Cryptonow Group AG

Marketing

• Plan, execute and optimise integrated marketing campaigns across European markets
• Drive brand awareness, customer acquisition, activation and retention for the Cryptonow platform and Crypto Gift Cards
• Manage social media, email and CRM, website and SEO, paid media and influencer collaborations
• Run and optimise paid campaigns focused on efficient customer acquisition
• Test and improve landing pages, emails and offers to increase conversion
• Develop CRM campaigns to increase retention
• Create and steer copy, visuals and video with internal designers and external agencies
• Coordinate campaign and content localisation for European markets
• Support launches in new countries with marketing plans and launch campaigns
• Support PR activities, including press releases, media requests and partner communication
• Track performance along the funnel
• Manage campaign budgets, agencies and external service providers
• Report to the CMO and collaborate with Sales, Product, Compliance, Design and external agencies

Explore Marketing Manager at Cryptonow Group AG. Review requirements and application details.

Marketing Manager

• Plan and manage the annual POS campaign calendar per market and retail partner
• Develop and execute in-store campaigns, promotions and seasonal activations
• Act as main marketing contact for retail partners' trade marketing and category teams
• Brief and steer creation of POS materials with internal designers and external agencies
• Manage production, printing and logistics of POS materials across markets
• Coordinate co-marketing initiatives with retailers
• Measure campaign performance, including sell-out, activation and redemption rates and ROI
• Manage retail marketing budgets, forecasting and cost control
• Support new retail launches in expansion markets with launch toolkits and best-practice playbooks
• Report to the CMO and collaborate with Sales, Compliance, Design and retail partners' marketing teams

Explore Marketing Manager – Retail at Cryptonow Group AG. Review requirements and application details.

Marketing Manager – Retail

• Plan, execute and optimise Cryptonow's marketing across digital and offline channels in European markets
• Drive brand awareness, customer acquisition, activation and retention for the Cryptonow platform and Crypto Gift Cards
• Ensure communications meet MiCAR requirements for crypto-asset marketing
• Report to the CMO and collaborate with Sales, Product, Compliance, Design and external agencies
• Plan and execute integrated marketing campaigns with acquisition and activation targets
• Manage social media, email and CRM, website and SEO, paid media and influencer collaborations
• Run and optimise paid campaigns for efficient customer acquisition
• Test and improve landing pages, emails and offers to increase conversion
• Develop CRM campaigns to increase retention
• Create and steer copy, visuals and video with designers and agencies
• Coordinate campaign and content localisation for European markets
• Support new-country market launches with marketing plans and launch campaigns
• Support PR activities, including press releases, media requests and partner communication
• Track performance along the funnel
• Manage campaign budgets, agencies and external service providers

• Plan and manage the annual POS campaign calendar per market and retail partner, aligned with Sales targets and product launches
• Develop and execute in-store campaigns, promotions and seasonal activations with retail partners
• Act as the main marketing contact for retail partners' trade marketing and category teams, including briefings, timelines and campaign approvals
• Brief and steer the creation of POS materials with internal designers and external agencies
• Manage production, printing and logistics of POS materials across markets, including proof checks and localisation into relevant languages
• Coordinate co-marketing initiatives with retailers, such as retailer leaflets, loyalty programmes, websites, apps, newsletters and joint press releases
• Measure campaign performance, including sell-out, activation and redemption rates, and ROI
• Manage the retail marketing budget per market and partner, including forecasting and cost control
• Support new retail launches in expansion markets with launch toolkits and best-practice playbooks
• Report to the CMO and collaborate with Sales, Compliance, Design and retail partners' marketing teams

Explore Marketing Manager, Retail at Cryptonow Group AG. Review requirements and application details.

Open roles

Marketing Manager

Marketing Manager – Retail

Marketing Manager

Marketing Manager, Retail