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Marketing Manager
Cryptonow Group AG. Plan, execute and optimise Cryptonow's marketing across digital and offline channels in European markets .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in planning and executing multi-channel marketing campaigns, with a strong focus on customer acquisition, retention, and compliance with MiCAR requirements. Proficient in managing budgets, agencies, and performance tracking across digital and offline channels in the fintech and crypto sectors.
Highest-signal resume keywords
Multi-Channel Campaign PlanningDigital Marketing ExpertiseProject Management SkillsAnalytical MindsetFluent English And German
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign ExecutionCustomer AcquisitionEmail MarketingSEOA/B TestingAnalytics ToolsCRM Campaign DevelopmentConversion OptimizationPerformance TrackingBudget Management
Soft Skills
Strong Project ManagementCollaborationCommunication
Tools & Technologies
Paid MediaSocial Media ManagementEmail CRMAnalytics Tools
Industry Keywords
FintechCryptoMiCAR ComplianceConsumer BrandsRegulated Industry
About the role
Key responsibilities & impact- Plan, execute and optimise Cryptonow's marketing across digital and offline channels in European markets
- Drive brand awareness, customer acquisition, activation and retention for the Cryptonow platform and Crypto Gift Cards
- Ensure communications meet MiCAR requirements for crypto-asset marketing
- Report to the CMO and collaborate with Sales, Product, Compliance, Design and external agencies
- Plan and execute integrated marketing campaigns with acquisition and activation targets
- Manage social media, email and CRM, website and SEO, paid media and influencer collaborations
- Run and optimise paid campaigns for efficient customer acquisition
- Test and improve landing pages, emails and offers to increase conversion
- Develop CRM campaigns to increase retention
- Create and steer copy, visuals and video with designers and agencies
- Coordinate campaign and content localisation for European markets
- Support new-country market launches with marketing plans and launch campaigns
- Support PR activities, including press releases, media requests and partner communication
- Track performance along the funnel
- Manage campaign budgets, agencies and external service providers
Requirements
What you’ll need- At least 5 years of experience in marketing
- Ideally experience in fintech, crypto, payments or consumer brands
- Proven experience planning and executing multi-channel campaigns, online and offline
- Hands-on experience with digital marketing, including paid media, email marketing and analytics tools
- Track record of campaigns that delivered measurable results in acquisition or conversion
- Strong project management skills and ability to manage several markets and deadlines in parallel
- Experience briefing and managing agencies and freelancers
- Analytical mindset and confidence working with KPIs
- Experience with A/B testing
- Interest in crypto and fintech
- Experience in a regulated industry such as financial services, MiCAR, gambling or pharma is a strong plus
- Fluent English and German
- Further European languages are a plus
Benefits
Comp & perks- Competitive compensation
- Opportunities for professional growth
- 3 extra Holidays (Health Days)
- Offices in Vienna (Austria) and Zug (Switzerland)
- Strong Team Culture