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Marketing Manager – Retail
Cryptonow Group AG. Plan and manage the annual POS campaign calendar per market and retail partner .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing trade marketing campaigns, including planning, execution, and performance measurement across multiple markets. Proficient in collaborating with retail partners and managing budgets while ensuring compliance in a regulated industry.
Highest-signal resume keywords
Trade Marketing ExperienceProject Management SkillsCampaign Performance MeasurementFluent English And GermanExperience In Regulated Industry
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
POS Campaign ManagementSales Data AnalysisKPI ReportingBudget ManagementProduction ManagementCampaign ExecutionRetail MarketingMarket CoordinationPromotional StrategyLogistics Management
Soft Skills
Analytical MindsetCollaborationCommunicationSteering Creative ProcessesDeadline Management
Industry Keywords
FMCGConsumer ElectronicsGift CardsPaymentsCryptoFintechRetail PartnershipsCo-Marketing InitiativesSeasonal ActivationsTrade Marketing
About the role
Key responsibilities & impact- Plan and manage the annual POS campaign calendar per market and retail partner
- Develop and execute in-store campaigns, promotions and seasonal activations
- Act as main marketing contact for retail partners' trade marketing and category teams
- Brief and steer creation of POS materials with internal designers and external agencies
- Manage production, printing and logistics of POS materials across markets
- Coordinate co-marketing initiatives with retailers
- Measure campaign performance, including sell-out, activation and redemption rates and ROI
- Manage retail marketing budgets, forecasting and cost control
- Support new retail launches in expansion markets with launch toolkits and best-practice playbooks
- Report to the CMO and collaborate with Sales, Compliance, Design and retail partners' marketing teams
Requirements
What you’ll need- At least 3 years of experience in trade marketing, shopper marketing or retail marketing, ideally in FMCG, consumer electronics, gift cards or payments
- Proven experience in running POS campaigns with large retail chains
- Strong project management skills and ability to manage several markets, partners and deadlines in parallel
- Experience in briefing agencies and managing production of print and POS materials
- Analytical mindset and confidence working with sales data, KPIs and campaign reporting
- Interest in crypto and fintech
- Experience in a regulated industry is a strong plus
- Fluent English and German
- Further European languages are a plus
Benefits
Comp & perks- Competitive compensation
- Opportunities for professional growth
- 3 extra Holidays (Health Days)
- European, Strong Team Culture
- Offices in Vienna (Austria) and Zug (Switzerland)