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Marketing Manager, Retail
Cryptonow Group AG. Plan and manage the annual POS campaign calendar per market and retail partner, aligned with Sales targets and product launches .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing POS campaigns and retail marketing initiatives, with a strong focus on project management, budget control, and performance measurement. Proficient in collaborating with cross-functional teams and retail partners to drive successful marketing strategies in regulated industries.
Highest-signal resume keywords
Trade Marketing ExperienceProject Management SkillsPOS Campaign ManagementAnalytical MindsetFluent In English And German
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
POS Campaign ManagementBudget ManagementSales Data AnalysisKPI ReportingProduction ManagementCampaign Performance MeasurementRetail Marketing StrategyMarket CoordinationLocalizationAgency Briefing
Soft Skills
Strong CommunicationCollaborationTime ManagementProblem SolvingInterpersonal Skills
Industry Keywords
FMCGConsumer ElectronicsRetail MarketingFintechRegulated IndustryMiCARGamblingPharmaShopper MarketingTrade Marketing
About the role
Key responsibilities & impact- Plan and manage the annual POS campaign calendar per market and retail partner, aligned with Sales targets and product launches
- Develop and execute in-store campaigns, promotions and seasonal activations with retail partners
- Act as the main marketing contact for retail partners' trade marketing and category teams, including briefings, timelines and campaign approvals
- Brief and steer the creation of POS materials with internal designers and external agencies
- Manage production, printing and logistics of POS materials across markets, including proof checks and localisation into relevant languages
- Coordinate co-marketing initiatives with retailers, such as retailer leaflets, loyalty programmes, websites, apps, newsletters and joint press releases
- Measure campaign performance, including sell-out, activation and redemption rates, and ROI
- Manage the retail marketing budget per market and partner, including forecasting and cost control
- Support new retail launches in expansion markets with launch toolkits and best-practice playbooks
- Report to the CMO and collaborate with Sales, Compliance, Design and retail partners' marketing teams
Requirements
What you’ll need- At least 3 years of experience in trade marketing, shopper marketing or retail marketing, ideally in FMCG, consumer electronics, gift cards or payments
- Proven experience in running POS campaigns with large retail chains (e.g. supermarkets, drugstores, electronics retailers)
- Strong project management skills and the ability to manage several markets, partners and deadlines in parallel
- Experience in briefing agencies and managing the production of print and POS materials
- Analytical mindset and confidence in working with sales data, KPIs and campaign reporting
- Interest in crypto and fintech
- Experience in a regulated industry (financial services, MiCAR, gambling, pharma) is a strong plus
- Fluent English and German
- Further European languages are a plus
Benefits
Comp & perks- Competitive compensation
- Opportunities for professional growth
- 3 extra Holidays (Health Days)
- European, Strong Team Culture
- Offices in Vienna (Austria) and Zug (Switzerland)